Biz Dev: Discussions with a Millennial

Kotryna Kurt and Xhensila Reci invited me to join their Instagram Live recording about personal growth. 

Links: 

Xhensila: Instagram, Mynd The Human Podcast IG Page (Xhensila's podcast)

Kotryna: Instagram, Facebook,  LinkedIn, Twitter,  Linkedist.com

In this episode they discussed companies involving the Spiritual aspect within their businesses. 

They discussed the mindfulness approach companies are now focusing on, creating an environment where people are the focus of the business

Companies are now motivating their teams to reach their goals using recharge sessions and meditation

They discuss how to explain mindfulness to elders and how to clear your mind while at work. 

Xhensila and Kortyna discuss the importance of Intellectual development

Shoutout for the Biz Dev podcast :) And check out Xhensila's podcast here

Learn to grow your skills within business. 

Finally, they discussed the importance of being grateful and proud of yourself. 

Wayne’s website:  https://www.waynebtitus3.com

AMDG Financial: https://www.amdgservices.com

Books:

 The Entrepreneur’s Guide to Financial Well-Being on Amazon 

Being Mortal, by Atul Gawande

The Checklist Manifesto, by Atul Gawande

Scaling Up, by Verne Harnish

Traction, by Gino Wickman

Crucial Conversations, by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

Crucial Accountability, by Patterson et al

 Show notes:

Wayne comes from an entrepreneurial family, he helped out with his father’s business and his passion for entrepreneurship started at a young age. 

Became an Accountant (CPA), then started his own advising firm in 2002. 

Wayne talks about why entrepreneurs need to understand the finances on a basic level, if not, then they need to seek out that support for the financial area of their business

We talk about holistic planning and why it is important within a business. 

Wayne and I discuss if there is a need to a have a business partner who has a background in finance. 

What should be the structure of a financial department within startups?

We discuss the flaws that startups face when it comes to their financial area of their business.

What is your job scorecard? Do they want it? Do they get it? Do they have the capacity to do it?

Companies need to understand their processes before outsourcing. 

Wayne discusses the three main categories of advisors:

We talk about why the Interpretive advisor is the ideal type of advisor for a business

Wayne gives an example of how a company using an advisor that needed to have an interpretive advisor to really help them grow their business.

Companies need to ensure that they understand their taxes because there are possibilities to reduce taxes by using an interpretive advisor who really wants to help the business. 

 Don Trone - Father of Fiduciary - 3Ethos: http://3ethos.com

Christian Ulrik von Scholton founder of NorthQ 

This podcast will talk about IoT and being an energy conservative company 

Christian has been in IT since 1994 Christian looks to define IoT and specifically how it can help the energy industry. 

You need to learn how it all works to completely understand the IoT in general.  

Making sense of the day is the hardest part with all the data. Then making the best use out of it. 

We discuss the reasons why companies need to create an IoT strategy and why companies need to focus on being energy aware

We talk about why businesses should focus on their energy consumption. How it can improve the business as a whole. 

How to use a sustainable business model to attract the best talent for your company

We talk about what it takes to get an IoT company started and what you need to think about before building it up

We look at what it means for the world now going into an era of pure digitalization 

No matter your business it is very important to know your customer and the problems they face. This help you bring the value to your customer

Successful People - By Wilfred Chan - https://amzn.to/2Ef29mU 

Emotional Intelligence - By Travis Bradberry https://amzn.to/2DPHAMa

I had the pleasure to meet with Jessica Mehring at her office in Colorado Springs, CO. Discussing how content writing is important in business. Jessica is the CEO of Horizon Peak consulting. Writing content for enterprise companies to help build relationships within that industry. Writing blogpost, white-papers, e-books, and infographics to build the relationship with their customers. We discuss conversion copywriting within content writing in the purpose of connecting with those ideal customers.

Use the content to help answer questions when you are not around, it is a main resource for your customers. Always be sure to know who you are writing you content for, it does not matter how much content you write if it doesn’t hit home with the reader. Why is it important to write Account Based materials. How you are expected to reach your target market within creating content that is easier for them to consume. Enterprise sales is a long game and you need to ensure you are not trying to push a sale within the first touch points. Ensuring that you match your content to your sales cycles. We uncover the importance of personalization within sales and marketing. Personalization comes down to segmentation. What area of businesses should we be focusing on creating the content is it purely just one department? Jessica Mehring helps bridge the gap of making a collaborative  content. We highlight some of the common mistakes that people face within content writing.

Are you using software to help you understand how effective your content is? This can include split-testing to ensure that your e-mails or specific content to see what the results/outcome would be. We are all inspired by story telling but it does all depend on your target market and the type of content you are producing.

Where to learn more:

Joanna Wiebe - CopyHackers - Conversion content writing

The Copy Blogger

AWAI (American Writers and Artists Inc.) - Copywriting basics

Small Business Boss - Maggie Patterson

Copy Writer Club - Rob Marsh and Kira Hug

What Works - Tara McMullin (formely known as Tara Gentile)

"Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound" By Linda Felder

"Letting Go of the Words: Writing Web Content that Works" By Janice Redish

In this episode we talk about Buyer Personas and the importance of of using them within sales. During this episode you will notice we talk about some questions that should be asked in a buyer persona and also the tips and techniques that should be used. Sara discusses about the success she has had from using the buyer personas and why we need to differentiate the buyer persona for sales use compared to marketing. “Why Buyer Personas matters to sales” - Sara Larsen written article. 8 minutes in we start to discuss some questions you should ask in regards to buyer personas. We discuss about continuously learning and figuring things out to make sure that we are not a Sham or that people discover we are a sham.

18:10 Why do we do interviews Buyer Personas?

1. Figuring out the facts
2. Get to know your clients better
3. What information do you need

Have all departments involved in the buying persona process not just the marketing, the people who speak with the customers more need to be involved (CS & Sales).

At the 21:00 point Sara is sharing her screen and showing her Buyer Persona, it can be seen in our video here:

Sell to the people you know how to sell to and who you enjoy talking to. Know the customer’s limit of their budget. Understand the customers role of their social media, is it effective to connect with them over certain platforms. Ask about the person’s tasks within their role, each company and person is different. Know what they are measured on. Adapting your business based on the person. Understand who has more important of an influence in getting the decision maker to decide to move forward with the purchase. Base your discovery call on the buyer persona, create questions around those answers that you need. Pick your mostly represented type of customer as your main buyer personas to make sure you are getting a good grasp of average customer. We discuss if there needs to be different buyer personas based on different industries. The 3 different types of buyer personas. Know what type of companies you sell to.

Where to learn more:

"Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business" By Adele Revella