Most business coaches tell you to read more books.
I tell clients to read exactly 2 books. That's it.
And if they don't... I won't work with them.
Here's why:
In 15+ years of scaling businesses (including one from $60M to $90M in 18 months), I've discovered something most entrepreneurs miss...
The difference between businesses that scale and businesses that struggle isn't strategy.
It's not systems.
It's not even work ethic.
It's understanding 3 fundamental roles every business owner must master.
Most entrepreneurs get trapped in ONE role. They work 70+ hours a week but revenue stays flat.
The successful ones? They know how to shift between all 3.
But here's the problem...
You can't just tell someone about these roles. They have to FEEL the shift happen.
That's where these 2 books come in.
Book #1 will show you why your business is stuck (and it's not what you think).
Book #2 will force you to confront the uncomfortable truth about growth.
I've seen clients have complete breakthroughs just from reading these.
But most people won't read them.
They want the "hack." The shortcut. The magic bullet.
There isn't one.
There's only the willingness to do what others won't.
In this episode, we break down exactly why these books are non-negotiable for anyone serious about scaling.
We also share the neuroscience behind why reading builds pattern recognition (and why that matters for your business).
Fair warning: This isn't feel-good content.
If you're looking for motivation, go elsewhere.
If you want the truth about what it actually takes to scale... keep listening.
TIMESTAMPS:
04:15 - The entrepreneurial myth that kills businesses
08:45 - The uncomfortable truth about growth
12:57 - How reading builds pattern recognition
17:15 - The 3 roles every business owner must master
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