Biz4Good Show

What Matters Most to You? #EFL360FoundersRoundtable LIVE! on the #Biz4GoodShow here on Facebook Thursday, June 29th at 2pm. #EFL360 has been serving and training Entrepreneurs, Founders, and Leaders of business for over six years. Tune In & Learn 

Recruiting for Good: Brett Evanson is Founder and CTO of Smart Rhino Labs, a company focused on marketing services for recruiters. We operate job sites where we match job applicants with jobs. We operate in transportation, healthcare, customer service, and more industries to come.

Smart Rhino Labs does marketing services for recruiters.  It’s fun stuff.

Masters Degree from BYU and began doing freelance work, so has never had a real job.

Where they got the name for Smart Rhino Labs:

Four founding partners who are still working for the company, and liked having an animal as a part of the name.  Rhinos are powerful.  Someone thought maybe rhinos are dumb.  What if you had a smart rhino?  The lab idea just evolved from there.

What Biz 4 Good means:

When starting Smart Rhino Labs, we were trying to find a beginning point.  Most solutions are tech heavy, or technology solutions that enable communications.  But, how to make it easier to communicate? There is a Biz4Good way to make it better for the job applicants and the employers.  Choices they have made to not exploit the job applicants.  In doing so they provide a better value to the applicant.

Companies they work with:

10 of the top 10 trucking companies.  Fed Ex and JB Hunt.  Also, Uber.

How many people do they place?

12.8 million job applicants have gone through their site.  Treating them like a human being, giving them an experience, not just pushing them through the system.

A team of 200+ recruiters who play matchmakers between applicants and companies.

Businesses not focusing on the good, they tend to go out of business.

When first getting started, there were people asking why they priced more expensive. They could explain why they don’t do things that dilute the attention of the consumer.

Number of Pain Points:

For the recruiter, as well as the applicant.

Focused on what was really important.  A slippery slope might be to add how many.  A fine line between making it a good experience for the applicant.

Lean has helped us be agile.  Notifications and text messages, and pre-recorded voice conversations.  Began with a test pilot.  Have a good environment for employees to work.

Happy employees are what makes happy customers.  One partner was meticulous about the culture at the work environment.

Not about just treating the clients good, but also is about treating the employees well.  Many of their employees work from home, one month they had to hire 150 employees.  They hired 48 employees in one day, and most of those are still with them.

Changing how processes run, so they are more efficient for the job applicant, as well as the recruiter.  The statistics of the number of applicants getting talked to by recruiters is an area they are changing the way things are being done in the industry.  Good Job!

 

Highlights from David Politis on the Biz4GoodShow:

David shared his personal history and trials in his early life.

Dr. Madson (author) he saw speak in college shared,

3 Things:

* Do something you are good at.

* Do something you enjoy.

* You can change the world with, while supporting your family.

He thought he wanted to be a doctor, until a bad teacher for Physics.  He asked himself all the questions. The courses he enjoyed most were in Mass Communication.

What does it mean to do good business?

Business isn’t inherently evil.  Based on decisions leaders make.  He believes capitalism is a good system that works, allowing for choices.

25-30 million small businesses in the U.S. today.  300+ in the world.

Freedom and ability to do what really gets you charged up!

If you choose to be an entrepreneur, you can do that.

It means people will buy products or services.

Pain & Pleasure – generate sales.

McDonalds as an example of being sure you will get the same product no matter where.

Legal Structure (non-profits are not the only companies doing good in the world)

For profits have the ability to do more social good.

B-Corporations  (benefit)

Good tips in David’s book, “66 Rules for Publicity Success”   Link to Amazon

Find David @

Write down your idea in as much detail as possible.

Take it to your friends and neighbors to get feedback.

It’s like an Elevator Pitch in the investment world.

The idea is to get questions answered and learn more.

Subject matter experts.  You can change your business. If it’s a small start up, bring in an addition $500 per month

Check out the Video of the Interview

#Biz4GoodShow with David Politis http://biz4goodshow.com/  #BeGoodDoGood

Granny Branding: The 6 Lessons Your Grandma Can Teach You (and your Company) for Marketing & Sales Success

What’s great about grandmothers is they combine the wisdom of experience with a mother’s love. But a granny’s insights can also be applied to your own personal branding, messaging and positioning, as well as to all aspects of marketing and sales for your company. Granny Branding is a funny yet straightforward presentation from award-winning marketing and publicity consultant, David Politis, a presentation driven by the head-shaking epiphany David’s mother-in-law taught him. This experience transformed his entire approach to marketing and communications and led David to create campaigns that produced over $700 million in new sales opportunities and over $1.1 billion in increased corporate value for his clients.

David’s book — 66 RULES for Publicity Success: Boost Your Company’s Value For Pennies On The Dollar — is available in both paperback and Kindle versions via Amazon. https://www.amazon.com/…/dp/0692786767/ref=sr_1_1_twi_pap_2…

CONTACT: David Politis, The David Politis Company, 801-556-8184(c), [email protected], www.DavidPolitis.com, www.linkedin.com/in/DavidPolitis1, www.twitter.com/DavidPolitis1

 

Josh has lived his life with an all or nothing mentality. His passion and purpose show through in every role he takes on. He is a loving husband and a father of four children. These two roles are what he considers his greatest achievements. Josh’s professional path has been carved out with an entrepreneurial spirit and a passion for marketing. He has been a marketing director of two small businesses where he developed his love for content marketing, and ultimately branding, as he worked with small, passionate marketing teams. He and his wife, Emily, now operate a photography business as well as a new brand storytelling venture.

In addition to their focus on their family and the two small businesses, Josh and Emily have a passion for off-grid and sustainable living. Prior to coming back to Utah, they purchased 10 acres of raw land in rural Montana and have been slowly building an off-grid homestead with the cash they make from their ventures. The dream is to one day work and live on their off-grid homestead with their family of six!

You can follow Josh on his blog at JoshuaPaulPrieto.com and Emily’s photography work at EmilyPrieto.com. Get a better idea of what they do together as epic brand storytellers at yourbizbard.com.

We are EFL360°, serving Entrepreneurs, Founders, and Leaders of business. Our leadership team has been training Entrepreneurs, Founders, and Leaders through weekly meetings for over six years. We focus on what really works, bringing decades of practical experience to bear each time we meet. We focus on tools and practices that lead to greater success and productivity for all business leaders. We help startups choose their path. We help growing businesses improve their practices. We help leaders in all areas of a business – their own or one they work for – become better at creating change and results.

My Mission is YOU! YOU are the key to your success. By embracing and expressing the power of YOU, YOU will succeed because YOU can’t fail at being YOU!

Daryl Shaun Price, a dynamic business and self-empowerment mentor, is an influencer in many circles and has worked with entrepreneur groups, small business think tanks, chambers of commerce and economic development councils in various capacities for over ten years. He is also a self-described serial entrepreneur, having owned over a dozen companies of his own. Currently, Price is a founding partner of YOU Centered Living, providing empowering programs for individuals and business leaders alike, operating via the mantra, “There is Nothing Greater than the Power of YOU.” He prides himself on staying ahead of the curve in his businesses, implementing new technology, tapping into remote resources, and maintaining an active presence on multiple social media platforms.

Paul Tanner studied art, science, and business to pursue his dream of making facial prosthetics for those without an ear, eye, or nose from cancer, trauma, or facial anomalies. A few years ago, his career unexpectedly turned to help those with breast cancer when he was asked not to make a prosthesis for a woman that had a mastectomy. The impact it had on that woman changed both of their lives.

Paul Tanner is an artist that creates illusions. His canvas is silicone and his work is literally life changing! He makes life-like prosthetics (ears, eyes, noses, nipples, breasts, fingers, hands, & feet) and absolutely loves what he does.

 

We interview both the Chuck Norris action star and the famous hacker Kevin Mitnick. You be the judge folks, which is the better interview?

 

Jerry Lund, began his dream of becoming a fireman during his childhood. His best friend was a developmentally challenged individual who was often visited by their local firemen. That is when Jerry saw these men as his heroes.

What started as a childhood dream turned into a career pursuit as Jerry prepared for his long career as a firefighter himself. The interactions between childhood his best friend and his local fire department are what ignited his ambition. Jerry’s passion for service has only grown stronger during his 27-year career in the fire service and 12 year as police officer. He first started out as a volunteer firefighter and EMT and continued to work his way up the ladder. Today, Jerry is the Captain/Paramedic at his local combination fire department and local police department. After serving countless hours of service and sacrifice for his community, he now desires to give back to his fellow brothers and sisters who fight alongside him. So, he started Fire and Fuel Apparel.

What Is Fire and Fuel Apparel?

The brave men and women who choose to sacrifice their own safety for their fellow human need to be celebrated every day. Fire and Fuel Apparel is committed to honoring these heroes by creating clothing inspired by our hero’s passion to make a difference. As you already know, clothing has always been a standard form of expression in our culture. We want others to join us in our movement to wear the brand that represents the brave men and women who protect our communities.

Our Promise To Quality Firefighter Apparel

Fire and Fuel Apparel is committed to providing the highest quality firefighter apparel while giving back a portion of all proceeds to fallen heroes and their families. Our mission is to honor the unsung everyday heroes and inspire those of the future.  www.FireandFuelApparel.com

Master Allen A. Hughes is the founder of Warrior Way Academy, Vice President of Wonjin Hapkido, and Co-Founder of Warrior Way Residential Treatment, Inc.  Master Hughes has practiced martial arts the majority of his adult life, with over 33 years of training and teaching. Master Hughes Holds master or advanced Black Belts in Wonjin Hapkido, Taekwondo, and Haidong Gumdo. He has taught thousands of adults, youth, and instructors from Utah to Korea. He believes, “Warrior Way teaches people to overcomes conflict by a“Safe Brave Path.”

Master Hughes’ mission is to create Peace Warriors that change the World!

His invitation is to train hard, live true and die with honor!