Crossing the Chasm by Geoffrey Moore examines the unique challenges high-tech companies face in transitioning from early adopters to mainstream customers. Moore introduces the Technology Adoption Life Cycle and the critical “chasm” that divides early adopters from the pragmatic majority.

This podcast goes beyond a simple summary of Crossing the Chasm, offering actionable insights into crafting a product that resonates with the mainstream market. Discover how successful companies bring disruptive technology to the masses, bridge the gap, and grow.

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Influence by Robert Cialdini explores the psychology of persuasion, revealing how subtle cues can shape our decisions in ways we don’t always realize. Cialdini explains how various “trigger features” can automatically lead us to comply without fully understanding why.

This podcast goes beyond a simple summary of Influence, guiding you through key tactics in persuasion. Discover how these principles can be used both to influence and protect yourself from subtle persuasion strategies.

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Contagious by Jonah Berger explores why certain products, ideas and behaviours go viral while others don’t. Berger introduces six key principles, known as STEPPS, that make things contagious: Social Currency, Triggers, Emotion, Public visibility, Practical Value, and Stories. These principles drive social transmission and explain the psychology behind viral campaigns and global movements.

This podcast goes beyond a simple summary of Contagious, offering you actionable insights into the science of sharing and word-of-mouth marketing. Discover how to apply these principles to create content that resonates, spreads and leaves a lasting impact.

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Good to Great by Jim Collins explores the question of whether a good company can become a great company. Collins begins by establishing that truly great companies are often great from the very beginning, and that most good companies remain merely good. This observation drives his research, which culminates in identifying key principles that differentiate companies that achieve sustained greatness from those that don't.

This podcast goes beyond a simple summary of Good to Great, and allows you to discover actionable insights for transforming your organization from good to truly exceptional. Get a deep dive into the principles that separate the most successful companies from the rest.

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For more book reviews, summaries and recommendations, check Book Blabber blog

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