In this insightful episode of BizBlend, host Sana welcomes Cheryl Strauss Einhorn—award-winning investigative journalist, creator of the AREA Method, and founder of Decisive—to explore how we can make better decisions without the overwhelm. Cheryl breaks down the myths surrounding decision-making, explains the science-backed AREA Method, and helps listeners understand their unique problem-solving profiles. Whether you’re a visionary or a thinker, this episode will help you navigate personal or professional crossroads with clarity and confidence.
Cheryl Strauss Einhorn is the founder of
Decisive, a decision sciences company transforming how people solve complex problems. She is the creator of the AREA Method, an evidence-based system designed to improve strategic thinking and counteract cognitive biases. Cheryl has written for
The New York Times,
Harvard Business Review, and
Barron’s, and she teaches at Columbia University. Her books, including
Problem Solved and
Problem Solver, help readers discover their personal decision-making style.
- Decision-making is a learnable skill. Confidence comes not from having all the answers, but from having the right framework.
The AREA Method empowers better choices through a five-step, perspective-driven process: Absolute, Relative, Exploration, Exploitation, and Analysis.Understand your Problem Solver Profile (Adventurer, Detective, Listener, Thinker, or Visionary) to make smarter, more self-aware decisions.Strategic stops and reflection points during decision-making help minimize overwhelm and maximize clarity.Cheryl’s advice: “Jump over the decision—imagine success first, then work backward.”Connect with Cheryl Strauss Einhorn:
- Website: https://www.areamethod.com
LinkedIn: Cheryl Strauss EinhornTake the Problem Solver Profile Quiz: app.areamethod.comListen to her podcast: The Problem Solver PodcastWant to be a guest on BizBlend? DM on PodMatch!
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