Welcome back to BizQuik! In this week's episode, Julie skillfully breaks down the definition of ROI (Return On Investment), its function as a data-driven metric that's essential to you, your business, and its investors, and the functionality of how to determine the success of your business. She even does a little 5th grade math (PEMDAS) to demonstrate how (easy it is) to measure your ROI correctly.

Themes: Data-driven decisions. Performance. Internal and external funding.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! In this episode, Julie continues her month-long discussion about data and its importance to your business. And this time she's focusing on the usefulness of business cases. Listen along as she defines what a business case is, how to create one using her 6 steps, and her 5 reasons as to why a business case is essential for decision-making that will contribute greatly to the success of your business.

Themes: Analysis. Benefits. Risks and opportunities.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! In this week's episode, Julie breaks down the 5 reasons every entrepreneur needs a dashboard for collecting data, and the 3 steps it takes to create an effective dashboard that'll improve business for you, your customers,partners, employees, and investors.

Themes: Metrics. Decision-making. Accountability. Communication.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! It's March! So time for a new month-long topic! And this month, Julie will be discussing data. In this episode, Julie expresses the importance of various metrics in tracking the success of your business. She goes into detail about product metrics, financial metrics, and marketing performance metrics, further expanding on customer acquisition costs, CLV, and social media metrics, as discussed last month. Putting it all together to explain the marriage between marketing and data.

Themes: Product metrics. Employee engagement and retention. Customer feedback. Marketing performance metrics.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! In this week's episode, Julie warns of the dangers of shallow social media metrics to entrepreneurs. She discusses the importance of revenue over popularity, and the actual metrics you should be using to measure the success of your business.

Themes: Bounce rate. Customer Lifetime Value. Engagement rate. Customer Acquisition Costs. ROI.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! In this week's episode, Julie discusses the best way to not only grab the attention of potential clients/customers, but to keep it, with authenticity and genuine connection. She also laments the annoyance, and potential damage, of email bombing and other excessive marketing tools, in order to stay relevant and current in your clients' minds. Less is more. Especially when what you're putting out is already captivating and filling a void people want and/or need.

Themes: Attention-grabbing headlines. Compelling copy. Video/images. Authenticity.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! Julie's back! And this week she's talking about advertising! Specifically paid ads, and the pros and cons of their worth for small business owners and entrepreneurs. Juie also discusses the experienced benefits (and lessons learned) paid ads have had on her own business.

Themes: Brand awareness. Engagement and traffic.Targeted reach. ROI. Conversions.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

They're baaaack…! This week's episode of BizQuik is taken over (again) by Certivium's Social Media Marketing Manager, Frances Jendruczyk, and Certivium Co-Founder, Stacy Traxler. Follow along as they discuss the importance of a social media content strategy this time, its importance to your business, and how, through their own business, they help others build their brands online.

Themes: Brand voice. Style. Consistency. Audience comprehension. Quality over quantity.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! This week's episode of BizQuik is taken over by Certivium's Social Media Marketing Manager, Frances Jendruczyk, and Certivium Co-Founder, Stacy Traxler. Follow along as they discuss the importance of a social media strategy and how through their own business they help others tackle marketing and customer service through social media.

Themes: Marketing goals. Metrics. Engagement. Visibility.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach

Welcome back to BizQuik! In this week's episode, Julie attempts to answer the question: Should personal posts make it onto your business's social media pages? Personalizing your business socials largely depend on what type of business you have and the culture of said business. And if your customers want to know personal things about. Along with gauging how they would respond to personal posts. Sharing personal aspects of your life can be detrimental, but also build long-lasting relationships between you and your customers, further connecting them to your business, and humanizing your brand.

Themes: Personal connections. Increase engagement. Company culture. Brand growth.

Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)

Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.

Need some help with customer service or social media management? Check out Certivium (https://www.certivium.com/)

Find out everything you want to know about us and our businesses on our website SBPACE.com. You can also find us on the following social media platforms:

Facebook (SB PACE)

Instagram (@sb.pace)

LinkedIn (@sb-pace)

TikTok (@sb.pace)

YouTube (SB PACE)

If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

#Podcast #entrepreneurship #startup #businessowners #businesscoach