BizQuik

In this episode of BizQuik, Julie & Corey sit down with Alex Vonderhaar, the CEO, and Founder of Hidden Falls Media, a marketing company that bridges the gap between neuroscience and digital marketing.  .   Topics discussed include:

• Why the psychology of customers is so important with marketing
• How visiting a float tank business turned into a marketing company for Alex
• How to use different sensations in marketing
• Why being an underdog is a great place to be as a small business owner
• Why copy is so important to your marketing
• The importance of sensory acuity as a small business owner
• The future of paid ads for the rest of 2020
• How to leverage Maslow’s Hierarchy of Needs in your marketing
• How much is too much when it comes to blending your personal brand into the business brand on social media
• The importance of content strategy
• How having a servant mentality is great for your business

If you’re interested in learning more about Alex Vonderhaar and Hidden Falls Media, check them out here:

Website -  www.hiddenfallsmedia.com

Instagram - https://www.instagram.com/alex.vonderhaar/

Instagram - https://www.instagram.com/hidden.falls.media/

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

In this episode of BizQuik, Julie & Corey tackle the important subject of leadership with WSJ Best Selling Author, Scott J. Miller.  Scott is also an INC Magazine columnist, EVP of Thought Leadership at Franklin Covey, and the host of the world’s largest leadership podcast. This episode is packed with actionable information that can literally make you a stronger leader today.   Topics discussed include:

• The problems that occur when promoting an individual contributor into a relationship role
• Why you need to ask yourself “Should I be leading people”
• How talking is selfish and listening is selfless
• What it means to give High Courage Feedback
• What the number one job of a leader is
• Why the relationships between people are the most important part of a business
• How to make effective, meaningful apologies
• How to lead as a solopreneur
• What it means to have a leaders mindset
• Why leaders must delight in the success of others
• To be a good leader, people have to know it’s safe to tell you anything

If you’re interested in learning more about Scott Miller, here’s how you can find him:

Podcast - https://resources.franklincovey.com/on-leadership-with-scott-miller

Facebook - https://www.facebook.com/scott.miller.9469545

Instagram - https://www.instagram.com/scottmillerj1/

LinkedIn - https://www.linkedin.com/in/scottmillerj1/

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.

Danielle Pizza, co-owner of Beach Caddy (located on the Jersey Shore), comes onto the podcast to talk with Julie and Corey about the possibility of franchising, how to turn a seasonal business into year round revenue, and everyone’s favorite topic - marketing.  Topics discussed include:

• How do you decide if we should franchise our business?
• Expansion via franchise versus building it yourself
• The cost of franchising
• Hiring employees to help manage growth
• Finding year round opportunities when you’re a seasonal business
• Listening to customers needs and how it grows your business
• Building a business that supports family values
• Protecting your brand

If you’re interested in learning more about Beach Caddy, you can find out more on their website beachcaddy.app or download the app in the app store: Apple or Google

You can also find Beach Caddy on Facebook at https://www.facebook.com/beachcaddy and on Instagram @NJBeachcaddy

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

In this episode of BizQuik, Julie & Corey talk with Matt Reese, owner of Blk Ankr Originals, a creative design and screen printing business located in Annapolis, MD.  We talk with Matt about the impact your logo could and should have on your small business, and what to do if you don’t love your logo.  Topics discussed include:

• What a good logo should do for your small business
• How to know if your logo is doing its job
• What are the elements of a good logo
• The difference between a logo and a brand
• The creative process for designing the perfect logo for a small business owner
• What to do when you don’t love your logo
• How to know if you’re working with a great designer

If you’re interested in learning more about Matt and his design work, you can find him in the following ways:.

Website: https://blkankroriginals.bigcartel.com/

Instagram: blkankr

Facebook: Blk Ankr Originals LLC

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

Mike Parnell, owner of MPC Builders which is headquartered in Manasquan, NJ talks with Julie and Corey about philanthropy and the impact it has on your small business.  Topics discussed include:

• The value of full transparency with clients
• How philanthropy is a game-changer for gaining new clients
• How emotional connections drive your motivation in business
• Partnerships with businesses to raise the bar

If you’re interested in learning more about Mike, MPC Builders or the charity they support. you can learn more in the following ways:

Website - https://www.mpcbuilders.net/

Instagram - @michaelparnell_nj

Facebook - MPC Builders

Business Instagram - @mpcbuilders

Charities that MPC Builders supports:

Cure JM Foundation (www.curejm.org),

Their fundraiser for Cure JM is www.crowdrise.com/ascent2acure

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

Julie & Corey are joined by Jamie Peltz, owner of SureSwatch, a product designed to make home renovations easier.  SureSwatch is a clear film with an adhesive on the back side.  You paint the swatch and then test the color on different walls within your home or office.  Julie and Corey talk with her about ways to increase her brand awareness and improve on growth.  Topics discussed include:

• Brand recognition
• Increasing sales
• Building a sales strategy
• Identifying your ideal customer
• How to get customer feedback and testimonials when you don’t own the customer
• Getting creative with how you sell

You can learn more about SureSwatch the following ways:

Website:  www.sureswatch.com

Instagram: Sure_Swatch

Facebook: SureSwatch

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

In this episode of BizQuik, Julie & Corey tackle the subject of small business marketing with Lisa Cutter, who is the social media director at Amp Up My Biz (www.ampupmybiz.com).  Topics discussed include:

• The three phases most businesses go through as they grow their marketing skills
• Common mistakes small business owners make in marketing
• What businesses should expect to pay for social media marketing if they want their strategy to work
• How you can leverage social media, even if you don’t have a marketing budget (hint - you need to be consistent)

Lisa also offers two freebies for listeners:

• Freebie 1:  virtual happy hour for small business owners - to help with marketing challenges.  Happyhour.ampupmybiz.com
• Freebie 2: content calendar sample. contentcalendarsample.ampupmybiz.com

If you have any questions regarding marketing, you can get answers at inittowinit.ampupmybiz.com

Listeners can contact Lisa Cutter at [email protected]

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

In this episode of BizQuik, Julie & Corey talk with Melissa Stevens, owner of Purdy & Co, a boutique hair salon in small town Henderson, MN.  We talk with Melissa about the uncertainty of COVID-19 and what it means for small business owners.  Topics discussed include:

• What happens if small businesses get shut down again because of COVID-19?
• How you can make money now, so that you’re more prepared
• How to work more and keep your life balanced
• Creating urgency and fear to drive business
• Using tools to help predict revenue
• Dealing with supply chain issues
• Being financially prepared for disaster

If you’re interested in learning more about Purdy & Co. you can reach Melissa in the following ways:

Website: www.purdyandco.com

Instagram: purdyandcosalon

Facebook: Purdy&Co. Salon

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

In this episode of BizQuik, Julie & Corey talk with Stephanie Cook, a health and wellness coach who is located in Philadelphia, PA. We talk to Steph about things small business owners can do to better take care of their health.  Topics discussed include:

• How to be a high-performer in a 24x7 world
• What are the basic elements of health and wellness
• Tips and small changes that small business owners can make to put them on the path to health
• The value of outsourcing
• Caffeine love (it’s a real thing!)
• Living in a digital world - how to limit the amount of time you spend looking at a screen
• How to minimize stress
• Why meditation works
• Ideas for introducing health and wellness to your employees (there’s some great ideas in this episode!)
• The benefits of taking a break from social media
• The health benefits of being in nature

If you’re interested in talking more about Stephanie Cook, you can reach her at

You can also find Stephanie at stephaniecookwellness.com and on Instagram @stephaniecookwellness 

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.

In this episode of BizQuik, Julie & Corey chat with Jose Flores.  Jose is a global motivator, a mindset disruptor, and the best selling author of Don’t Let Your Struggle Become Your Standard.  We talk with Jose about how to develop a mindset that helps you to navigate through difficult situations.  Topics discussed include:

• Find out what a mindset disruptor is
• How to adapt your mindset during volatile times
• Why the best known is better than the best
• Learning to be indispensable
• Being resourceful is important, regardless of your resources
• What to do when you’re stuck
• Why it’s important to create buzz around your business
• How a pivot of just one degree can change your attitude

If you’re interested in learning more about Jose or his work at Jose Inspires you can learn more in the following ways:

Website - JoseInspires.com

Facebook - @JoseInspires

Instagram - @JoseInspires

Twitter - @JoseInspires

And Jose is offering a free gift for our listeners, check out freegift.joseinspires.com to find out more about Jose’s generous offer.

If you’re interested in learning more about BizQuik - check out our website BizQuikPodcast.com.  You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com.  You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.

To find out more about our Business Essentials Academy, check out sbpace.com/academy.  And don’t forget to use the discount code of BIZQUIK for an additional $200 discount.

BizQuik is a Traxler-Harris production.