Black Creative Handbook

In this episode we have Terry Cella, Director of TIC Media. His company offers bespoke print marketing solutions to businesses with a professional and personals service. It specialized in printing products and services like boxes and packaging, business cards , brochures, graphic design, commercial print, display printing, same day printing, branded merchandise and more.

It's a highly competitive business but how did he keep his client engaged and market his business given this situation? What’s the secret for a successful business? Let’s hear Terry’s journey in this podcast:

9:11 - Failure

10:50 - Business and Values

13:32 - Brand awareness

15:16 - How did you set-up your business?

16:29 - Connection to work with clients

18:56 - Process of Printing

21:53  - Dealing with customer expectation

26:27 - How to keep engaging with your customer after delivery?

28:03 - How can you still help business with their planning given this situation?

29:25 - How do you connect people online and confidence?

30:37 - Best feedback from customer

Let’s support Terry’s business:

Website: www.tic-media.co.uk

Instagram: @tic_media_print

Linkedin: linkedin.com/in/terrycella

Thanks for listening!

This episode is about Suzy from BumbleBnBee in London. Her business provides accommodation services for lodgers and it’s established a year ago, they are in a lot of platforms like airbnb, booking.com, social media and face to face booking.

Suzy’s business has many special packages to offer like weekend stay, dinner, food package, flowers or gifts for special occasions, drop off-pick up at the airport and any experience. It’s a service accommodation and very person centered because it has a personal touch specifically to help people to have memorable stay experiences.

Who would know that one business can be all rounded? Let’s hear Suzy’s journey in this podcast:

5:20 - What makes you different?

8:19 - Memorable experiences with your clients

9:05 - What do you do to get clients?

11:13 - Confidence online

12:17 - Best testimonial

13:15 - Client appreciation for the service

Keep listening, and see how Suzy comes up with her business name :)

Let’s support Suzy’s business:

Facebook: https://www.facebook.com/Bumblebnbee/

Instagram: @BumbleBnBee

Linkedin:https://www.linkedin.com/in/suzy-samuel-%F0%9F%90%9D%F0%9F%92%A4-0a076818/

Thanks for listening!

In this episode we are talking about a business owner, Shilpa Reddy, a florist based in London. She’s designing flowers for weddings and events and also caters installation and workshop. According to her, she always has an artistic side like tattooing, calligraphy, flower design and that’s a call for her to do this business.

Shilpa is indeed a creative person, but given that she has an Asian background how was her journey with her business? Let’s hear in this podcast:

2:58 - What would you wish to know when you are starting?

4:15 - How did you start with a flower design world?

5:12 - Giving value to clients

7:14 - How did you make it memorable?

8:33 - Who is your typical client?

9:36 - How did you come up with your business idea?

10:42 - Multicultural clients

12:47 - What will happen to flowers after events?

15:04 - How do people find you?

19:00 - Options

21:11 - Best testimonial and Client story

Let’s support Shilpa’s business:

Website: https://www.shilpa-reddy.com/

Instagram: @shilpareddyflowers

Thanks for listening!

In this episode is about Shade Joseph, British- african, writer, musician, music producer and facilitator. She’s an exceptional artist. As a London-based female music artist, there’s a lot of skepticism of women in production or behind the scene and Shade shows that women are capable of becoming a producer.

Indeed that Shade is a talented artist and shows niches that are extraordinaire but aren't you curious about how her journey was? Let’s find out in this podcast:

12:08 – How do you make it into the music production?

14:13 – What did you do to make people work with you?

16:59 – Working with the client process

19:47 – Creative process of song radio

25:09 – How did you know when it’s right?

26:41 – Misconception with music producer

33:15 – How did you get into sound design?

35:48 – Process of a sound designer

38:45 – What techniques did you use?

40:59 – Ideal client

44:43 – Memorable experience

Let’s support Shade:

Instagram: @shads_lonely

Twitter: @ShadeJoseph

Youtube: https://www.youtube.com/user/sweetness130394

Thanks for listening!

In this episode is about Jemilea Wisdom-Baako, a life perfectionist who got  married at the age of 27 and has two kids. She’s a British Jamaican poet, writer, facilitator and creative director. The founder of Writerz and Scribez CIC that creates arts organizations and runs workshops, training, events, exhibitions and community activities by wonderful means in various community settings across the United Kingdom.

Jemilea company is not a paid organization yet she built connections with people, offered her skills and knowledge because she believed that through the use of art she can change lives. She does a lot of projects to provide creative experience. Indeed that Jemilea has a beautiful heart however, how did she manage to do all the work and how was her journey? Let’s hear out in this podcast:

10:20 - How important is storytelling?

12:32 -  How to make sure you have a memorable experience with the people you work with?

16:00 - What practical do you do to make them feel it’s a good experience?

18:38 - Other things that your organization does?

20:00 - Exhibition that you do?

21:58 - Experience created

21:58 - Explain the creation you make?

24:16 - How was their experience at the barbershop?

27:41- Process of writing

32:33 - How do you get yourself a commission?

35:17 - Who are the people you want to partner/commission with?

Let’s support Jemilea:

Organization: http://writerznscribez.org/

Sound cloud: https://soundcloud.com/nationalarchivesuk/poem-by-jemilea

Instagram:  https://www.instagram.com/poeticjemz/?hl=en

Twitter:  https://twitter.com/poeticjemz?lang=en

Linkedin:https://www.linkedin.com/in/jemilea-wisdom-baako-0b47a432/?originalSubdomain=uk

Thanks for listening!

This episode is about the journey of Athena Stonecare's director, Becca Cranfield. Her husband, who has years of experience in the industry, founded the company in 2012. It became a family business when Becca got involved and got appointed to be the Director. Two years after, under the supervision of Becca, they expanded, she did all the marketing and social media engagement and managed to make the company grow bigger and reach more people in the UK.

Did she become a Director instantaneously? How’s the journey of being a director and working with your husband? Let’s find out in this podcast:

3:54 - How did you become a director?

7:26 - What would you like to know when you’re started out?

20:08 - What’s your niche?

22:44 - How do you get clients?

29:04 - What value did you give your client?

33:43 - How did you build confident online

37:38 - Tips to get testimonials online?

42:26 - Pros and Cons on working with your family?

46:09 - Best client story or testimony you had?

Let’s support Becca’s business:

Website: www.athenastonecare.co.uk

Facebook: https://www.facebook.com/athenastonecare/

Instagram: @athenastonecare

Linkedin: @BeccaCranfield

Thanks for listening!

In this episode is about the journey of business owner, Anna Ward, a 27 years old who caters delivery service cakes in London. She established her business cake together with her older sister who is the co-founder in July 2017. They both came up with the idea of delivering cakes in the Offices of London by the means of online tools where people can schedule and book for delivery so they can have it newly baked. It makes them unique to other independent bakeries because they provide easy access for the offices to buy last minute cakes for colleagues' birthdays.

Indeed, Anna’s journey was a tough and a long journey but how did she survive and continue her business even in this pandemic? Let’s all hear her entrepreneurial journey and tackle how she handles the reality of business in this podcast:

4:52 - Process of the cake business

7:56 - Target location

8:27- Ideal Client

12:23 - How to get a client?

22:12 - How to maintain good relationships with suppliers?

25:31 - Criticism about the products

27:26 - Business plan continuity

30:59 - Best client story

Let’s support Anna’s business:

Website: www.cakesdrop.london

Instagram: @cakesdropldn

Twitter: @cakesdropldn

Linkedin: @cakesdropldn

Thank you for listening!

In this episode is about the journey of business owner, Anna Ward, a 27 years old who caters delivery service cakes in London. She established her business cake together with her older sister who is the co-founder in July 2017. They both came up with the idea of delivering cakes in the Offices of London by the means of online tools where people can schedule and book for delivery so they can have it newly baked. It makes them unique to other independent bakeries because they provide easy access for the offices to buy last minute cakes for colleagues' birthdays.

Indeed, Anna’s journey was a tough and a long journey but how did she survive and continue her business even in this pandemic? Let’s all hear her entrepreneurial journey and tackle how she handles the reality of business in this podcast:

4:52 - Process of the cake business

7:56 - Target location

8:27- Ideal Client

12:23 - How to get a client?

22:12 - How to maintain good relationships with suppliers?

25:31 - Criticism about the products

27:26 - Business plan continuity

30:59 - Best client story

Let’s support Anna’s business:

Website: www.cakesdrop.london

Instagram: @cakesdropldn

Twitter: @cakesdropldn

Linkedin: @cakesdropldn

Thank you for listening!

In this episode we have April Lui, a fully qualified and insured permanent make-up artist based in Maida Vale, London. Originally from Singapore and came to Uk at the age of 16 to get higher education. It all started when her 5 years old cousin shaved his own eyebrow and April did her best to pencil it like the other side. Until weeks passed no one noticed the difference. She realized she had a gifted talent in that field.

She has a degree in Mechanical Engineering in London University and who would have thought that she would realize that she had a gifted talent in the field of permanent make-up because of that experience.

There is much to learn about the power of makeup. Also, how permanent makeup can solve a lot of problems for women right? In this podcast we can get to hear the journey of a permanent make-up artist:

12:30 - What do you wish to know when starting out?

19:18 - Beginning point of her journey

45:23 - About Cartier bangle example

59:43 - Who is your typical client?

1:07:39 - Building customer confidence online

1:15:00 - About Insecurities and Sensitivity of Clients

1:19:05 - Best clients testimonial

1:24:39 - Making your clients comfortable

Let’s support April’s business:

Website: https://londonpermanentmakeup.co.uk/

Email: [email protected]

Phone: 07725 047821

Linkedin: https://www.linkedin.com/in/april-lui/

Instagram: https://www.instagram.com/april_lui/

Thank you for listening!

This episode is about the journey of business owner, Yvonne Oshodi, a Nigerian British jewellery designer, she makes pieces that are an embodiment of female power but also have a hint of masculine rawness. She started her brand which is Mauve Hardware and established a year ago. She sells in Shopify and plans to expand and a lot of her pieces are inspired by her youth in South London.

Most of her family is an entrepreneur and business owners and that’s the reason why she’s directed in this path. Let’s hear Yvonne’s journey on how was the fresh start of her business in this podcast:

2:14 - Type of Jewellery created

3:10 - Urban means

5:30 - UK Grime scene

7:35 - About Good Design

10:59 - What’s make you unique?

14:35 - What is one of your favorite pieces?

16:22 - Giving great customer service

Let’s support Yvonne’s business:

Website: https://maevehrdware.com/

Instagram: @maevehardware

Thank you for listening!