It's Thanksgiving week, so in lieu of a guest, Jason Falls opened the topics on the live stream and fielded questions from viewers on a variety of topics. With Black Friday upon us, the search and use statistic came to the forefront which opened a nice conversation and social commerce and advice for preparing your brand for the direct to consumer future.

Jason also shared an experience of being pitched an idea for a show guest that led to a cautionary tale for those doing similar public relations work for their brands and clients. And one viewer had some interesting questions on B2B marketing that opened the discussion as well.

Enjoy this open topic episode of Digging Deeper and have a happy holiday!

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