Before we turn to the NCAA Tournament, let's take a look at how all of those corporate sponsors got attached to it: We're joined by Ben Strauss (@benjstrauss) of the New York Times, co-author of "Indentured: The Inside Story of the Rebellion Against the NCAA" and one of the book's primary subjects, economist and Friend of the Pants Andy Schwarz (@andyhre).  Ben's book, co-written with Joe Nocera, chronicles the expansion of money in college sports and the ongoing movement to get some of it to players.  For those who haven't been following the struggle, it's a fantastic primer.  For those who have, there is plenty you don't know.  Ben, Andy and I talk about money in college athletics, Jim Delany's role, recent developments in scholarship rules, and the Iowa Title IX investigation, among other things.  Listen, and then go buy Ben's book.  It will change how you view college sports.