Behind the Screens

Black Widow, "couch-leakage" & leveraging your first-party behavioural data

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This week we cover the weekend just been, going into depth on Black Widow’s opening weekend and "day-and-date release couch-leakage". We also sit down with Gabriel Swartland, Movio’s Regional Director & Vice President, EMEA and discuss the importance of first-party data, the difference between behavioural and demographic data, and how to use it to elevate your movie marketing.

Topics & Times: 

  • Black Widow - 0:22
  • Gabriel Swartland - 10:00
  • Next Week - 29:19

    • Blog link: How To Elevate Your Movie Marketing: Behavioural vs. Demographic Data

    ...more
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    Behind the ScreensBy Vista Group

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