Blackletter

A high-profile trial involving actors Johnny Depp and his ex-wife Amber Heard began April 12 in Fairfax, Va. The trial revolves around a defamation lawsuit Depp filed against Heard in 2019 about an op-ed she wrote about domestic abuse in 2018. Listen to this week's episode as Tom explains the details of the defamation suit.

What is the best method for achieving success in your next product launch?

On this episode of the Blackletter podcast, Tom Dunlap speaks with Will Russell about the product launch strategies practiced by his company Russell Marketing. In this first session of their three part interview, Will discusses his agency’s approach to launching a product and overcoming challenges that are common in the marketing business. Each product comes with one shot at a launch - but many variables which could determine its success. Fortunately, Will’s five step system uses data to measure to predict potential challenges and resolve them proactively.

Listen to the episode to hear more about Will’s approach to digital advertising, and stay tuned, as next week Will shares his insights on what makes some crowdfunding efforts successful while others miss the mark.

Links:  

https://russellmarketing.co/

In apparent retaliation from opposing the state's new "Don't Say Gay" law, the Florida governor and state lawmakers revoked Disney's special tax status. This ongoing battle began with Disney’s criticism of a new law barring instruction on sexual orientation and gender identity. By revoking the Reedy Creek Improvement District, local counties will likely be left paying higher taxes and footing the bill for potholes and emergency services at Disney World.

On this episode of the Blackletter podcast, Tom Dunlap wraps up his conversation with Darrell Moon, the founder and CEO of Orriant. In Session 3 of 3, Darrell shares his advice to entrepreneurs: continuous quality improvement. In asking yourself who the customer is, Darrell believes you can categorize people as the served, server, sender and solvency. He breaks down what these are and how to find balance amongst them in order to have a thriving business. Listen to the episode to hear how this advice can help you.  

Links:  

https://www.orriant.com/  

This Monday, we stay on the lighter side of the law. Tune in as Tom discusses a centuries-old Virginia law against cursing in public that has been repealed. Where previously cursing in public could result in a class four misdemeanor and a fine up to $250, Virginians are legally able to curse for the first time since 1792.

On this episode of the Blackletter podcast, Tom Dunlap continues his conversation with Darrell Moon, the founder and CEO of Orriant. In Session 2 of 3, Darrell talks about the Nuka System of Care in Alaska, recognized globally as a superior healthcare system. The creators of the system, Southcentral Foundation, spent 6 months asking their customers what they wanted. Darrell explains what the foundation did to now be the most successful healthcare in the world, and for half the price. Listen to the episode to hear more about how Darrell helps employers embrace this system to benefit everyone.  

Links:  

https://www.orriant.com/  

Joe Biden has recently called for Vladimir Putin to be tried for war crimes over claims of civilian killings by Russian soldiers in Ukraine. In this episode, Tom relies on his military background in defining war crimes and discussing the long and difficult process to bring Putin to account or enforce actions against him. There's an array of international judicial institutions that could have jurisdiction of Putin's military abuse. Tune in to hear how they work and how their rulings are enforced.

On this episode of the Blackletter podcast, Tom Dunlap sits down with Darrell Moon, the founder and CEO of Orriant. In Session 1 of 3, Darrell shares his background in healthcare, and how that spurred him to help business leaders and their employees. Orriant educates on prevention healthcare; they help people set up healthy lives so that they can avoid the hospital. Listen to the episode to hear more about Orriant’s approach and how companies can best utilize their services.  

Links:  

https://www.orriant.com/  

A federal judge in Florida ruled that sections of the state’s year-old election law were unconstitutional and racially motivated, and barred the state from making similar changes to its laws in the next decade without the approval of the federal government.

The election law created new hurdles for voters that made it harder for Floridians to take advantage of ballot drop boxes, imposed needless new restrictions on voter registration drives, and made it illegal to help voters (giving them water, for example) in line to vote.

On this episode of the Blackletter podcast, Tom Dunlap wraps up his conversation with Melanie Simons, CEO of ReFrame Wealth. In Session 3 of 3, Melanie discusses a recent lawsuit with her former employer, and how that’s impacting her personally and professionally. Although it adds emotional stress to her life, Melanie has made peace with the fact that she did everything by the rules. She has turned to mindfulness to manage the weight of the lawsuit, as well as the business for support. Listen to the episode to hear Melanie’s three main pieces of advice to any business owner going through a lawsuit.  

Links:  

 https://www.reframewealth.com/