Are you looking for Web 3 marketing experts with 6 years of experience in this 2-year-old industry? Unfortunately, such talent doesn't exist. In this conversation, Karen Werner challenges the unrealistic expectations of hiring managers and shares her successful transition into the Web 3 industry despite not having the supposed expertise. Even Satoshi might be scratching their head at these requirements!

Thanks for listening! To plug your story on Blame It On Marketing, email [email protected].

Ellen Schwartze, Sr. Director of Digital Demand Generation at Knotch, joins me to discuss why marketing gets in hot water when they say to sales, “But we added 200 MQLs to the funnel"!

Thanks for listening! To plug your story on Blame It On Marketing, email [email protected].