Blazing Trails

We're kicking off our special coverage of Dreamforce 2022 with a great conversation between former Treasury Secretary Lawrence H. Summers and Salesforce Co-Ceo Bret Taylor. Inflation and economic pressures are hitting every industry. Summers shares his perspectives on how the economy got here and what to expect moving forward.

Brevity is confidence. Length is fear. That is the manifesto of Smart Brevity, the latest book co-authored by Jim VandeHei, founder of Axios and Politico. It aims to teach everyone how to communicate effectively and be heard. Whether you work at a Fortune 500, a small business or an organization, you'll want to tune in this week to hear VandeHei share his tips on how to say more with less.

Can the largest Black-owned bank in America undo years of economic inequality? Tune in this week to hear CEO Kevin Cohee and President Teri Williams of OneUnited Bank discuss how they are using data and technology to help close the racial wealth gap.

And you can learn more about their journey by tuning into ‘The Shift’, a new docuseries from Salesforce Studios premiering on CNBC, on Sept 17. Every Saturday at 2:30pm EST through November 12, you'll learn how high-growth organizations are taking on digital transformations during heavy market headwinds and coming through better than ever. You can also catch the series on demand on CNBC.com, Peacock, and of course on Salesforce+.

Remember all those great conversations in the office? Well, consider this the world’s biggest water cooler, our 20th Dreamforce onsite in San Francisco AND on Salesforce+ is less than a month away. Dreamforce is where innovation meets inspiration. This week on Blazing Trials we’ll give you a preview of the world’s largest software conference. You'll hear about our new product launches, the list of luminaries including keynotes from our CEO's Marc Benioff, Bret Taylor, Jennifer Hudson, Bono, Jane Goodall, Laurence Summers and many more. Our in-person and online event from Sept 20-22 has something for everyone, at every level and from every industry. So tune in this week to find out more and don't forget to sign up at https://www.salesforce.com/plus/experience/Dreamforce_2022/ Learn more about Dreamforce: https://www.salesforce.com/dreamforce/

We’re less than a month away from Dreamforce— As many of you know–our 4 core values here at Salesforce are trust, innovation, equality and customer success. And this year we added sustainability.Today we want to share a very important conversation we recorded last year with Denise Naguib, vice- president for sustainability and supplier diversity at Marriott International and Patrick Flynn, Senior Vice President of Sustainability here at Salesforce.

In this episode, they share what they are doing to make it easier to understand our impact - one data point at a time. They discuss sustainability as a competitive advantage, carbon accounting, the power of partnerships, and how they are using technology to understand the climate crisis - and cure - better than ever before.

Today’s episode is part of our ongoing series ‘Wow But How’ where we showcase how companies are using Customer 360 to unite teams and create wow moments for their customers. In this episode we'll learn how RBC Wealth Management consolidated 26 systems into one to exceed client and advisor expectations.

Today we are featuring a heartening conversation with Holocaust survivor, psychologist and New York Times best-selling author Dr. Edith Eva Eger about choosing to embrace what’s possible, overcoming trauma, and inspiring others through story.

This conversation originally aired on our sister podcast B-Well Together- A weekly series that highlights luminary speakers and wellbeing experts to provide insights and tips related to all aspects of mental, physical, and social wellbeing. You won't want to miss it!

What should you look for when you want to build your next generation marketing team? What are the skills that are needed? Who are the key players? What should you be thinking about to future proof your team? In this episode you'll get some expert advice on how to answer all of those questions from Sabrina Heise, Vice President, Consumer Engagement at NBC Sports Group and Jessica Cobarras, SVP, Cloud Marketing at Salesforce. This is the first episode in our three part series on marketing which we recorded at our annual Connections conference that took place in Chicago in July. Tune in to find out more!

Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? On this episode you'll hear Dea Lawrence, Chief Operating and Marketing Officer for Variety share her guidance for using data ethically and employing trust-building personalization.This conversation was recorded at our annual Connections conference that took place in Chicago in July.

As our societies become more diverse and interconnected, it’s more important than ever that companies are thoughtful about the messages, images, voices, and values that represent their brands — as well as their greater social impact. In our second episode of our marketing series, we'll hear Lauren Carnell, Vice President of Marketing for The Memphis Grizzlies and Molly Ford, Vice President, Global Talent Brand Marketing at Salesforce discuss the power of inclusive marketing. This conversation was recorded at our annual Connections conference that took place in Chicago in July. Tune in!