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Introduction:
HIGHLIGHTS:
The Power of Niching Down: Emphasizing the benefits of niching down in branding for career success.
Creating a Softer Branding: Exploring the appeal and effectiveness of softer branding aesthetics.
The Importance of Aesthetic: Recognizing the value of aesthetic cohesion in personal branding.
The Impact of Niche Expertise: Discuss the advantages of becoming an expert in a specific niche.
The Impact of Branding: Sharing insights on the influence of branding in attracting potential clients.
Conclusion:
FOLLOW US ON IG
Blended @blendyourbusiness
Destiny @destiny.works
Sierra @sirokilashstudio
MEET THE HOSTS
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blend Your Business” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
This dialogue-driven podcast explores the struggles and successes of women of color in business, specifically focusing on Black women. Highlighting that 64% of new women-owned businesses in the U.S. are opened by Black women every day, the hosts discuss the challenges they've faced as mixed and African-American women running businesses in the beauty industry. They reveal personal experiences of racial profiling, prejudice, and overcoming societal assumptions about their capabilities. The narrative emphasizes the importance of fostering a growth mindset, celebrating success and nurturing community in the face of adversity. The hosts call for a better understanding and acknowledgment of Black History Month, not just as a commemoration of struggles, but a celebration of progress and growth.
EPISODE HIGHLIGHTS
Black women: 64% of new U.S. women-owned businesses daily.
Shift narrative: Emphasize growth, not just struggles.
Beauty industry: Tackle unspoken segregation, promote support.
Stats: Global black haircare market grows, 25% sales boost for black-founded beauty brands.
Personal experiences: Highlight community, support, and overcoming challenges with a growth mindset.
FOLLOW US ON IG
Blended @blendyourbusiness
Destiny @destiny.works
Sierra @sirokilashstudio
MEET THE HOSTS
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blend Your Business” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
This podcast discusses the influence of social media, specifically Instagram, on personal and business identities. It highlights the value of quality content and authentic engagement over the quantity of followers or likes. It emphasizes that social media can become a dark place when users start seeking validation and shaping themselves based on numbers. Using the example of a successful stylist with less than 2,000 followers, the podcast debunks the myth that high follower counts equates to success. However, it also acknowledges that Instagram has a significant role in business growth if utilized correctly, focusing on providing valuable content and engaging authentically with followers. The podcast concludes by stressing that social media does not define a person's worth or success.
EPISODE HIGHLIGHTS
FOLLOW US ON IG
Blended @blended_podcast
Destiny @destiny.works
Sierra @sirokilashstudio
MEET THE HOSTS
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
In this podcast episode, Destiny and Sierra reflect on the past year and talk about what they are planning to leave behind in 2023. They touch upon the ups and downs they experienced in their personal and professional lives, and share their lessons learned about setting boundaries, dealing with overwhelming workloads, and the importance of remaining true to their core beliefs and goals despite outside influences. They vow to leave behind unnecessary stressors and negative self-definitions in 2023 and move into 2024 with more grace, focus on their 'why', and a commitment to personal growth and wellbeing.
EPISODE HIGHLIGHTS
FOLLOW US ON IG
Blended @blended_podcast
Destiny @destiny.works
Sierra @sirokilashstudio
MEET THE HOSTS
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
Welcome back to Blended, the podcast that dives into the intricate beauty and fashion industry—a world that is so much more than just Instagram posts and runway shows. We're Destiny and Sierra, passionate pros on a mission to explore the emotional journey, growth, and transformation of becoming a successful beauty business owner.
This is where we uncover the raw, authentic, and sometimes dark side of the industry, and together, we're building a community that understands and uplifts each other through it all. This episode was no exception!
Balancing home responsibilities and our businesses has always been a tricky path. But, guess what? We've got some golden nuggets to share with you on managing that elusive work-life balance. Listen to us as we unveil our stories of self-belief and support in the face of business expansion and societal pressures.
Here's what we're discussing this time:
- Step into our intimate space as we bare our souls and share the tears, doubts, and triumphs of our own beauty business journeys. We're here to remind you that behind every radiant success story, there are moments of vulnerability and uncertainty.
- Sharing personal insights, struggles, and advice on the next steps in business.
- Embark on a profound internal quest as we explore the depths of decision-making and self-discovery that shape your path in the beauty industry. It's not just about running a business—it's about uncovering your true passion and purpose.
- Building self-belief and confidence while expanding the business.
- Coping with societal expectations as women and entrepreneurs.
- Acknowledging the importance of supportive communities in business growth.
Immerse yourself in real the rollercoaster ride of emotions involved with deciding whether or not to find a salon space, from the elation of finding the right space to the challenges of budgeting, negotiating leases, and handling setbacks. We'll navigate the twists and turns together, empowering you to overcome obstacles and emerge stronger. (Mostly Destiny being the “kind mama” of our community to keep us in check).
Unveil the power of community and the significance of building a support network of fellow beauty professionals who understand the intricacies of the industry. We're here to celebrate your victories, uplift you in times of doubt, and inspire collective growth.
Blended isn't just a podcast—it's a sanctuary for your beautiful, creative soul. So sometimes, our episodes get real, because this business can get real. We're here to remind you that success in the beauty industry goes beyond the glitz and glamour—it's about the strength, resilience, and personal growth you cultivate along the way. Afterall, no matter our amazing achievements, we are just human. Together, let's shatter the illusions, embrace the challenges, and illuminate the path to your dreams.
Disclaimer: The views expressed in this episode reflect the personal experiences and emotions of the hosts and guests. The beauty industry is a diverse and multifaceted landscape, and individual experiences may vary.
Meet the Hosts:
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way and ensure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
Follow us on Instagram @blended_podcast
Follow Sierra @sirokilashstudio
Follow Destiny @destiny.works
This episode was produced and brought to you by Reignite Media.
Welcome to another exciting episode of "Blended"! We're your hosts, Destiny and Sierra, and today we have a special guest joining us. We are thrilled to welcome Gabrielle, the incredible founder, and owner of Love Gigi Events.
During this engaging conversation, we dive into Gabrielle's inspiring journey into the wedding planning industry. We discover how she stumbled upon her true passion for creating extraordinary and inclusive events that leave lasting memories.
We can't help but admire Gabrielle's unwavering determination, and she credits her loving and supportive family for encouraging her to pursue her dreams. It's amazing how having a strong support system can empower us to reach for the stars.
In this episode, we’ll dive into fascinating topics:
- The value of hosting branded events for your business
- Utilizing photo shoots to brand your business
- The importance of authenticity and staying true to your brand
- Unveiling true passions: Discover Gabrielle's personal journey of uncovering her love for planning and designing weddings.
- Embracing diversity in the bridal industry: Explore how Love Gigi Events celebrates different cultures, backgrounds, and traditions, inspiring inclusive weddings.
- Entrepreneurship's rollercoaster: Gain insights from Gabrielle on the challenges and rewards of building a business, and pursuing passions fearlessly.
- The magic behind Love Gigi Events' fashion show: Get ready for an extraordinary event celebrating diversity, creativity, and style in the wedding industry.
As we wrap up this episode, we leave you with some invaluable advice for all the young entrepreneurs out there. Remember to stay true to yourself, even in the midst of competition. Trust your instincts, follow your heart, and success will follow.
Make sure to show some love to Love Gigi Events by following them on Instagram and visiting their website. There, you'll find more information about their incredible work and how they can help you market your business through immersive, branded events.
Until next time, remember to embrace your passions and let love blend beautifully into every aspect of your life. Stay tuned for more captivating conversations on "Blended"!
Meet the Hosts:
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
Follow us on Instagram @blended_podcast
Follow Sierra @sirokilashstudio
Follow Destiny @destiny.works
Follow Gabrielle @gabriellendgarcia
Follow Love Gigi Events @lovegigievents
2023 JAXBFS theme is, “Madly In Love” Fashion Show Details To Come On Love Gigi Event’s Instagram. Promo Post here
This episode was produced and brought to you by Reignite Media.
Hey BBs! It's Sierra and Destiny here, back with another episode of “Blended” where we freely dive into the exhilarating, yet challenging, world of entrepreneurship.
In this not-to-miss episode, we open our hearts to you, sharing our unfiltered thoughts, personal barriers we've had to conquer, and strategic advice on the big topic - when and how to take that significant next step in your business.
When is it really the right time to get a store front?
What kind of space will actually benefit you?
We’re back with part 2 of Salon Structures to share it all!
Episode Highlights:
- Discussing fears of financial instability.
- Exploring the balance between personal and business growth.
- Discussing home responsibilities while growing a business.
- Salon spaces and which ones we ended up choosing at different points of our careers.
The power of embracing your unique voice and finding strength in your authenticity. We'll guide you through the trials and tribulations of choosing the perfect salon structure that aligns with your vision, values, and personal growth.
Join our empowering community on Instagram @blended_podcast, where we celebrate the beauty, strength, and transformative journeys of beauty, fashion, and lifestyle professionals like you. Share your stories, connect with pros just like you, and together, let's redefine the narrative of the beauty industry.
Remember, even amidst the darkest moments, you have the power to transform your dreams into reality. Embrace your uniqueness, unleash your creativity, and radiate the light that only you possess. We're here with you, every step of the way.
Disclaimer: The views expressed in this episode reflect the personal experiences and emotions of the hosts and guests. The beauty industry is a diverse and multifaceted landscape, and individual experiences may vary.
Meet the Hosts:
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
Follow us on Instagram @blended_podcast
Follow Sierra @sirokilashstudio
Follow Destiny @destiny.works
This episode was produced and brought to you by Reignite Media.
Welcome to our latest episode! We, Destiny and Sierra, are thrilled to unveil our new look, studio, and the exciting changes we've been through! Join us as we candidly share our own salon experiences, where we have explored different structures like commission-based salons, 1099 booth rentals, and renting spaces within other businesses. Discover the pros and cons of each setup and learn from our personal journeys in finding the perfect work environment.
In this episode, we’ll be discussing:
- Commission Realness: learn about various salon structures, commission-based, booth renting, and freelancing
- The 1099 Path: Learn about what it means to become a 1099 contractor. Discover its perks, and learn how your taxes, and work-life balance, can be affected when you take this route in your career.
- Booth Renting Unveiled: Get a taste of booth renting freedom, its flexibility, and chic factors to consider while sharing a booth.
- The Grand Salon Ownership: While not extensively covered, our hosts tease the queen of the salon structure - the ownership tiara.
- Perks and drawbacks of each salon environment.
- Underrated beauty techniques and building the perfect salon team.
- Secrets to a thriving salon career: salon culture, team-building, continuing education.
With a sparkle of happiness, we'll also share our personal journeys within the beauty industry:
- Destiny's inspiring story of balancing pregnancy while working in the lashing world
- Sierra's exciting adventure of showcasing her multi-platform talents in beauty
No matter where you're at in your beauty career journey, from the catwalk to the makeup chair or behind the camera, this episode packs a punch with practical insights and real-life stories. We are always committed to giving you authentic “real-world advice” advice to help you conquer your corner of the beauty, fashion, health, and lifestyle industry.
Meet the Hosts:
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
Follow us on Instagram @blended_podcast
Follow Sierra @sirokilashstudio
Follow Destiny @destiny.works
This episode was produced and brought to you by Reignite Media.
In this episode, Destiny and Sierra dive into a vibrant discussion surrounding the stereotypes and perceptions prevalent in the beauty industry. They candidly share personal stories of feeling belittled and not being taken seriously, highlighting pervasive stereotypes that plague professionals in their field. These assumptions range from questioning their intelligence to doubting their financial success and the seriousness of their businesses.
EPISODE HIGHLIGHTS
FOLLOW US ON IG
Blended @blended_podcast
Destiny @destiny.works
Sierra @sirokilashstudio
MEET THE HOSTS
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
In this episode of Blended, we’re talking about how to prepare your beauty business for the holiday season and prevent the dreaded Christmas burnout.
With the holiday season quickly approaching, beauty providers are going to be seeing a lot more clients! That’s why we want to share our best tips and advice on everything from scheduling and retaining your clients to taking that much-needed break after the New Year.
This holiday season, we want to see you rake in that holiday dough while also prioritizing your sacred me time (and family time, of course). Trust us, you can do both! It just takes a little bit of planning and strategizing… and we’re here to help you get it done.
In this episode, we discuss:
Setting work/life boundaries before the holiday rush.
Is it okay to increase my prices during the holiday season?
Creating a holiday client waitlist.
Why you need to repost your business policies.
Tips for retaining clients and building strong client relationships.
How to prevent burnout during the holidays.
Taking a break after the holidays to reset and plan the New Year.
Enjoy this jolly time of year and use it to propel your business forward. Happy Holidays!
https://www.eventbrite.com/e/safe-space-tickets-758430053707?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
Meet the Hosts:
Destiny and Sierra are on a mission to create an authentic community within the beauty industry. As two female entrepreneurs deeply passionate about beauty and business, they strive to provide education in an accessible way as well as make sure every person has a place to call home. “Blended’s” goal is to provide beauty professionals – both new and experienced - with an inspiring yet relatable platform full of helpful tips, fun stories, and support that is much needed within the beauty industry.
Follow us on Instagram @blended_podcast
Follow Sierra @sirokilashstudio
Follow Destiny @destiny.works
This episode was produced and brought to you by Reignite Media.
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