Ah, the holidays – the time of year we gather with family and friends to celebrate, while giving thanks and exchanging gifts. But if there's one thing that can be a real challenge around this time of year, it's distribution for whiskey brands. In October, November, and December, those coveted 'whiskey gems' can be hard to come by, making it difficult for brands to increase their visibility and awareness. This episode is loaded with as Dixon and David talk about all this and what the holiday season means for whiskey brands and the woes of distribution.
So don't despair if your favorite whiskey isn't on the shelves just yet – it's just another challenge of this festive season! The good news is that with a bit of patience and determination, you can still find those hard-to-find gems such as Golden Sheaf Whiskey and enjoy them with your loved ones. Cheers!
Happy holidays, everyone! 🥃🎄🎁
Blending Bourbon is a Golden Sheaf podcast.