What makes creating a bourbon brand successful? What kind of impact does it have on family life? Dixon Dedman, David Mark Young, and Michael Paladini are all bourbon experts who have extensive experience in creating successful bourbon brands. In this wide-ranging conversation, they discuss the process of creating a bourbon brand, the importance of family life and support systems, and the infrastructure that is necessary for a successful business. They also share their thoughts on the future of the bourbon industry, and how new technologies are changing the way that bourbon is produced and marketed. This is an fascinating discussion with three truly expert bourbon insiders, and it provides valuable insights into the process of creating and sustaining a successful bourbon brand.
Blending Bourbon is a Golden Sheaf podcast.