Catherine Campbell from Bright Planning studied to be a writer and when she left university worked for one of the largest book retailers - rare books. She really enjoyed learning and applying marketing, however, after 7 years she hit a ceiling and decided she needed a change. 

She went and worked at a small company and soon realised the culture was not aligned to her values. She was doing a great job, but got a call to see her boss and was let go on the spot. This was a difficult time for her as she was a single mum and felt like she needed a secure job. To her credit, she started her own agency and has not looked back. 

Catherine talks about social media and how to position your brand in towards crowded online world. 

 

There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!

• Her time in the Circus as a performer
• How to get your pricing right to make profit from the start
• Trends in social media
• The importance of Human to human connections 
• The importance of taking a marketing plan into executable steps
• Importance of using a VA and how best to delegate
• Working from home with your life partner
• Deep work and blocking time
• Importance of a mentor and business coach

 

Important Links & Mentions From This Episode:

• Catherine Campbell Linkedin Profile
• Bright Planning Website
• Bright Planning Twitter handle
• Bright Planning Podcast
• Basecamp
• Buffer
• Dropbox
• 8fit
• Podcast: Eureka Podcast
• Book: Buyology