Bling Talks: Insights from the Jewelers’ World

This episode of Bling Talks is sponsored by Once Insurance! They offer simple, affordable jewelry insurance with a one-time payment for five years of coverage—no renewals, no hidden fees, and no appraisals needed. Perfect for jewelers and jewelry owners looking for hassle-free protection.

Learn more at https://www.onceinsurance.com/ and see how they can help protect your valuables.

Join us for an immersive conversation with Tré Roberts, Managing Partner at Casadevall group, as he shares how luxury retail design is evolving in the jewelry and watch industry. Tré discusses his journey from art and design to business strategy and how those passions now fuel Casadevall mission to create spaces that don’t just look beautiful—but deliver real business results.

In this episode, you’ll learn how successful jewelry retail environments are crafted through storytelling, technology, and intentional design that enhances customer experience and supports brand growth. Tré also shares Casadevall move into exciting new verticals like luxury wellness, hospitality, and high-end eyewear boutiques—and what today’s brands need to stay ahead in a shifting retail landscape.

Whether you're a designer, brand owner, or just love high-end spaces, this conversation is packed with insight, strategy, and creative inspiration.

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

This episode of Bling Talks is sponsored by Once Insurance! They offer simple, affordable jewelry insurance with a one-time payment for five years of coverage—no renewals, no hidden fees, and no appraisals needed. Perfect for jewelers and jewelry owners looking for hassle-free protection.

Learn more at https://www.onceinsurance.com/ and see how they can help protect your valuables.

Amy Delson, founder of Amy Delson Jewelry, joins Bling Talks to share her inspiring journey from creative beginnings to building a custom heirloom jewelry brand in the heart of New York City. Amy dives into her passion for storytelling through design, how she scaled her handcrafted pieces into a core collection, and the power of merging high-end craft with modern tech like CAD and AI.

We've discuss the challenges of growing a one-woman business, balancing artistic integrity with scalability, and how tech platforms like Shopify, Canva, and Wolf & Badger have helped Amy connect with customers around the world. From upcycling meaningful talismans to navigating social media DMs to close sales, Amy offers a masterclass in modern jewelry entrepreneurship.

Inside This Episode:

✔️Jewelry as Storytelling – How Amy transforms personal heirlooms into meaningful wearable art.

✔️Scaling a Handmade Brand – Balancing custom work with a scalable product line.

✔️Tech-Driven Creativity – Using CAD, 3D printing, and Canva to streamline design & marketing.

✔️Social Sales – Why “the sale is in the DMs” and how trust fuels conversions.

✔️Sustainable Practices – Upcycling and ethical production as core brand values.

✔️Business Mindset – Overcoming fear, saying “yes, and,” and embracing technology.

Connect with Amy Delson & Amy Delson Jewelry:

Website: https://www.amydelsonjewelry.com

Instagram: https://www.instagram.com/amydelsonjewelry

Facebook: https://www.facebook.com/amydelsonjewelry

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

This episode of Bling Talks is sponsored by Once Insurance! They offer simple, affordable jewelry insurance with a one-time payment for five years of coverage—no renewals, no hidden fees, and no appraisals needed. Perfect for jewelers and jewelry owners looking for hassle-free protection.

Learn more at https://www.onceinsurance.com/ and see how they can help protect your valuables.

Steven Gagnon, founder of EQUES Timepieces, talks about building a successful jewelry and watch brand in a competitive market. They discuss luxury marketing challenges, the power of storytelling, and the role of authenticity in brand growth. Steven shares insights on digital marketing, pop-up shops, AI-driven strategies, and the impact of social media. The conversation also explores community building, creative sales techniques, and overcoming obstacles like funding and failures in the luxury space.

Inside This Episode:

✔️Luxury Branding & Storytelling – How authenticity drives engagement.

✔️E-Commerce vs. Retail – The effectiveness of pop-up shops & digital marketing.

✔️Social Media & Ads – Leveraging Instagram, Google Ads & AI-driven marketing.

✔️Community Building – Strengthening customer relationships for long-term success.

✔️Creative Sales Strategies – Unique techniques that boost revenue.

✔️Overcoming Challenges – Navigating limited funding, failures & persistence in luxury.

Connect with Steven Gagnon & EQUES Timepieces:

Website: https://equestp.com/

Instagram: https://www.instagram.com/eques_timepieces/

LinkedIn: https://www.linkedin.com/company/eques-timepieces/

Facebook: https://www.facebook.com/EQUESTP

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

This episode of Bling Talks is sponsored by Once Insurance! They offer simple, affordable jewelry insurance with a one-time payment for five years of coverage—no renewals, no hidden fees, and no appraisals needed. Perfect for jewelers and jewelry owners looking for hassle-free protection.

Learn more at https://www.onceinsurance.com/ and see how they can help protect your valuables.

Justin Smith, founder of Hourglass Diamonds, explores how AI and digital tools are reshaping the jewelry industry while tradition and trust remain essential. They discuss the rise of lab-grown diamonds, AI-driven inventory management, and innovative marketing strategies that help jewelers stay competitive without losing the human touch.

Connect with Justin Smith & Hourglass Diamonds:

Website: https://www.hourglassdiamonds.com/

Instagram: http://www.instagram.com/hourglassdiamonds/

LinkedIn: https://www.linkedin.com/in/jstnsmth/ | https://www.linkedin.com/company/hourglass-diamonds/

Facebook: http://www.facebook.com/hourglassdiamonds/

Inside This Episode:

✔️AI & Tech in Jewelry – How digital tools are transforming the industry.

✔️Lab-Grown Diamonds – The growing trend and its impact on the market.

✔️Referral-Based Marketing – Why word-of-mouth remains powerful.

✔️AI in Inventory & Customer Engagement – Smarter ways to manage stock and connect with buyers.

✔️Hyperlocal Marketing – Targeting nearby customers for better sales.

✔️Event-Based Sales Strategies – Creative ways to boost engagement and revenue.

✔️Balancing Tradition & Innovation – Leveraging new tools while maintaining personal relationships.

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

This episode of Bling Talks is sponsored by Once Insurance! They offer simple, affordable jewelry insurance with a one-time payment for five years of coverage—no renewals, no hidden fees, and no appraisals needed. Perfect for jewelers and jewelry owners looking for hassle-free protection.

Learn more at https://www.onceinsurance.com/ and see how they can help protect your valuables.

How do you go from a teenage apprentice to running a high-end jewelry business? In this episode of Bling Talks, Chad Verhoff, CEO of Jackson Gray Jewelers, reveals the insane challenges and secrets behind crafting a luxury jewelry empire.

Inside This Episode:

✔️The Shocking Reality of the Jewelry Business – What it really takes to succeed

✔️ How Chad Built a 7-Figure Brand – From financial struggles to industry leader

✔️ The Future of Jewelry – Lab-grown vs. natural diamonds and emerging trends

✔️ AI & Technology in Jewelry – How digital tools are reshaping the industry

✔️ Luxury Customer Service Secrets – Why trust and relationships are everything

Whether you're an aspiring jeweler, entrepreneur, or luxury brand enthusiast, this episode is packed with insider knowledge you won’t find anywhere else.

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

In this episode of Bling Talks, host Anthony sits down with Michael Haddad, CEO of The Diamond Family, to discuss the company’s 46-year legacy and its evolution in the jewelry industry. Michael shares how he unexpectedly fell in love with the business, the challenges faced during the 2008 financial crisis, and how ethical business practices and customer trust have been key to their success. They dive into the shift from traditional marketing to data-driven digital strategies, the importance of community engagement, and innovative sales events that drive revenue. From buying gold to creative holiday promotions, Michael reveals the strategies that keep The Diamond Family thriving. Tune in for insights on resilience, leadership, and the future of the jewelry business!

Connect with Michael Hadad & The Diamond Family

Website: https://www.thediamondfamily.com/

Instagram: https://www.instagram.com/thediamondfam/

LinkedIn: https://www.linkedin.com/in/michael-haddad-65880b14/

Facebook: https://www.facebook.com/TheDiamondFamily

Visit Their Store: https://www.thediamondfamily.com/company/locations/st-louis/

Thank you for joining us this week!

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

In this episode of Bling Talks, Doug Meadows, founder of David Douglas Diamonds and Jewelry, shares his journey as a third-generation jeweler and first-generation retailer. He discusses the family’s deep roots in the jewelry industry, the lessons learned from early business failures, and how he and his brother built a thriving retail operation in Marietta, Georgia. Doug highlights the balance between traditional craftsmanship and modern innovation, from CAD design to lab-grown diamonds. He also explores the impact of AI in jewelry design, business operations, and marketing. With a strong commitment to ethical sourcing and sustainable practices, Doug offers insights on business growth, financial discipline, and community engagement, making this an inspiring conversation for jewelers and entrepreneurs alike.

Thank you for joining us this week!

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

Join us for an inspiring conversation with John Carter, owner of Jack Lewis Jewelers, as he shares his journey from high school employee to award-winning industry leader. John reflects on receiving the prestigious Robert M. Shipley Award, his path to business ownership, and his deep involvement with the American Gem Society. He discusses the importance of customer experience, mentorship, and adapting to industry changes, including the rise of lab-grown diamonds. Learn how he successfully rebranded a nearly 100-year-old jewelry store, expanded its reach, and built a thriving business that prioritizes relationships over transactions.

Connect with John Carter & Jack Lewis Jewelers

Website: https://www.jacklewisjewelers.com/

Instagram: https://www.instagram.com/jacklewisjewelers/

LinkedIn: https://www.linkedin.com/in/john-carter-8ab5152/

Facebook: https://www.facebook.com/jacklewisjewelers

Visit Their Store: 1704 Eastland Dr #1 | Bloomington, IL 61704 | Eastland Square Shopping Center

Thank you for joining us this week!

👉 Ready to upgrade your social media game? Try JewelryBox.AI to streamline your content creation and boost engagement today!

Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL

Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

Episode Summary:

• Introduction and Background: Anthony Haddad introduces Eric Stevens, founder and CEO of Stevens Diamond Jewelers in West Springfield, Massachusetts, discussing the family's long-standing jewelry business.
• Journey in the Jewelry Business: Eric shares his journey as a third-generation jeweler, starting from helping in his father's store as a child to opening his own store in 1997.
• Transition to Owning a Standalone Business: Eric talks about moving from a rented space to owning a 4,000 square foot standalone building, emphasizing the benefits of having a dedicated store.
• Business Operations and Inventory: Discusses the impact of COVID-19 on their operations, their focus on custom engagement rings, and the inclusion of lab-grown diamonds.
• Customer Engagement and Custom Design: Highlights the importance of personalized customer service and the growing trend of custom-designed jewelry using customer-supplied inspirations from social media.
• Embracing AI and Future Growth: Eric shares his plans to embrace AI for enhancing customer experience and marketing, acknowledging the need to adapt to technological advancements.
• Community Involvement and Events: Discusses the importance of community involvement, participation in local charities, and organizing in-store events to engage customers and support local causes.
• Advice for Other Jewelers: Emphasizes the importance of continuous learning, adapting to new technologies, and collaborating with peers to improve business operations.

Links And Resources: Stevens Diamond Jewelers website: stevensjewelers.com

Thank you for joining us this week!

Connect with us on Facebook, Instagram, YouTube, LinkedIn and other social platforms to stay ahead of the competition.

Visit us at Jewelrybox.ai for a free trial and a free demo to witness the future of AI in the jewelry industry.

Episode Summary:

• Introduction and Background: Anthony Haddad introduces Lilian Raji, President of Lilian Raji Agency, and discusses her background and the services her agency provides.
• Lilian's Journey in Marketing: Lilian shares her journey into the marketing industry, starting from her early experiences and leading to the establishment of her own agency.
• Agency Services and Specializations: Lilian describes the specialized services her agency offers, including PR, marketing strategy, and brand management, particularly in the luxury and jewelry sectors.
• Marketing Strategies for Jewelry Brands: Discusses effective marketing strategies tailored for jewelry brands, emphasizing the importance of storytelling and building a strong brand identity.
• Challenges in the Marketing Industry: Lilian talks about the common challenges faced by marketers, especially in the luxury goods sector, and how to navigate them.
• Importance of PR in Marketing: Highlights the role of public relations in marketing, sharing insights on how to leverage PR to enhance brand visibility and reputation.
• Digital Marketing and Social Media: Lilian provides tips on utilizing digital marketing and social media to reach target audiences, including content creation and engagement strategies.
• Advice for Aspiring Marketers: Offers valuable advice for those looking to enter the marketing field, emphasizing the importance of continuous learning and adaptability.

Links And Resources:

• Lilian Raji on LinkedIn
• Visit Lilian Raji Agency at lillianraji.com

Thank you for joining us this week!

Connect with us on Facebook, Instagram, YouTube, LinkedIn and other social platforms to stay ahead of the competition.

Visit us at Jewelrybox.ai for a free trial and a free demo to witness the future of AI in the jewelry industry.