Jimmy and Roya bring on two guests to discuss one of the most important steps in starting a business, marketing!

SOURCES
Walter Westy: https://www.walterwesty.com/
Abbey Eye Care: https://abbeyeyecare.ca/location/abbey-eye-care/
Marketing 4 ECPs: www.marketing4ecps.com
Eye Innovate: https://eyeinnovate2019.com/
Click, by Kevin Wilhelm: https://www.amazon.ca/Click-Transform-Business-Through-Marketing-ebook/dp/B07X9VDZ3G/ref=sr_1_1?keywords=Kevin+Wilhelm+click&qid=1567628625&s=gateway&sr=8-1

Jimmy and Roya discuss concussions, and the effects they have on your eyes.

SOURCES
Jimmy’s Funny video: https://youtu.be/hYnM1NgxGF4
Cataract Study: https://www.jcrsjournal.org/article/S0886-3350(19)30555-3/abstract
OpticSELINE: https://www.sciencetimes.com/articles/23649/20190822/opticseline-could-possibly-restore-the-sight-of-the-blind.htm
Acthar: https://www.acthar.com/healthcare-professional
Acthar News: https://sarcoidosisnews.com/acthar-gel/
Concussion Care: https://www.aao.org/eyenet/article/concussion-care
Study for refractive changes in concussions:
Right Eye: https://righteye.com/
NORA: https://noravisionrehab.org/
COVD: https://www.covd.org/

Jimmy and Roya meet up with guest Dr. Justin Schweitzer to discuss all things relating to glaucoma.


SOURCES

Landmark GLC Studies: https://www.aao.org/eyenet/article/landmark-glaucoma-studies-key-findings-treatment-l
Corneal Hysteresis as a Risk Factor for Predicting Development of Glaucoma: https://www.ncbi.nlm.nih.gov/pubmed/29305310
Residual and Dynamic Range of Retinal Nerve Fiber Layer Thickness in Glaucoma: Comparison of Three OCT Platforms: https://www.ncbi.nlm.nih.gov/pubmed/26436887
Diagnostic classification of macular ganglion cell and retinal nerve fiber layer analysis: https://www.ncbi.nlm.nih.gov/pubmed/25444638
A New SITA Perimetric Threshold Testing Algorithm: Construction and a Multicenter Clinical Study: https://www.ncbi.nlm.nih.gov/pubmed/30336129
JUPITER Study: https://link.springer.com/article/10.1007/s12325-016-0385-7
LiGHT Study: https://www.ncbi.nlm.nih.gov/pubmed/28903966
Eagle Study: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(16)30956-4/fulltext
MGD + Glaucoma: https://www.healio.com/optometry/glaucoma/news/online/%7Bcf2f2b9f-4721-4da1-97d1-ecb1b1d8f13b%7D/patients-on-glaucoma-drugs-have-significant-meibomian-gland-dropout
THC/CBD + Eye Pressure: https://www.ncbi.nlm.nih.gov/pubmed/30550613

Jimmy and Roya cover a variety of colorful topics regarding your eyes.

SOURCES

https://www.contactlensesplus.com/education/contact_lenses/history_of_coloured_contact_lenses.htm
https://urbaneyesphx.com/blog/2019/7/29/the-hubble-contact-lens-conundrum?fbclid=IwAR0lP7OLpsSnEVYIhnmSeyoE5JhtHr8zDv9k3gcTrJpl33Jp2CWXzxOAyQ8
https://eyewire.news/articles/alcon-launches-new-dailies-colors-contact-lenses/
https://www.desiolens.com/wearer-guide/
https://honeycolor.com/color-contact-lenses/neo-whisper-gray-monthly
https://eyecandys.com/products/eyecandys-desire-glacier-blue-colour-contacts
https://wickedeyez.com/halloween-contacts/12-angelic-red.html
https://urbaneyesphx.com/blog/2019/7/29/the-hubble-contact-lens-conundrum?
fbclid=IwAR0lP7OLpsSnEVYIhnmSeyoE5JhtHr8zDv9k3gcTrJpl33Jp2CWXzxOAyQ8
https://www.aaopt.org/annual-meeting/orlando-2019/reg-info
Orion Vision Group: https://orionvisiongroup.com/theatrical/
https://west.visionexpo.com/?utm_source=cmv3-google&utm_campaign=PPC-Attendee-Reg&utm_medium=ppc-search&utm_term=PPC1&gclid=Cj0KCQjwsvrpBRCsARIsAKBR_0IRpkPe4xHg-LMHQUPOnQuoa5h6cviw-CsmWjaxwanX2Sl286wzvLkaAu1sEALw_wcB

Jimmy and Roya bring along two guests living the married life as well as working together in their own private practice.

SOURCES 

Sleep Timing: https://www.ncbi.nlm.nih.gov/pubmed/31328571

Eyes on Norbeck https://www.eonvisioncare.com/

Jimmy and Roya discuss corneal pain, its sources and possible treatments.

SOURCES

https://www.globenewswire.com/news-release/2019/07/16/1883230/0/en/Trefoil-Therapeutics-Raises-28-Million-Series-A-to-Advance-Engineered-FGF-1-for-the-Treatment-of-Corneal-Diseases.html

https://www.healio.com/optometry/cornea-external-disease/news/online/%7Bfa582b88-62f7-4b43-b9ff-221642fb37d3%7D/post-lasik-prk-change-in-dry-eye-symptoms-linked-to-gender-wearing-contacts

https://invisionmag.com/this-texas-optometry-office-figured-out-how-to-get-more-patients-to-buy-daily-disposables/

https://www.corcoranccg.com/products/faqs/corneal-topography-nidek/

https://www.healio.com/ophthalmology/cornea-external-disease/news/print/ocular-surgery-news/%7Bc8036508-2d21-464e-bf62-17ad4a69138e%7D/corneal-neuropathic-pain-a-complex-often-misdiagnosed-and-difficult-to-manage-clinical-entity

https://www.aao.org/eyenet/article/addressing-pain-of-corneal-neuropathy

https://www.reviewofoptometry.com/article/when-the-pain-wont-go-away

https://www.healio.com/ophthalmology/cornea-external-disease/news/print/ocular-surgery-news/%7B91626d2c-809a-49af-a457-a9cd5166c0d8%7D/trigeminal-dysphoria-the-ophthalmic-highway-to-hell?page=3

Jimmy and Roya talk about some common pitfalls and best practices when placing prescriptions.

SOURCES 

https://jamanetwork.com/journals/jamaophthalmology/article-abstract/2738409

https://bjo.bmj.com/content/early/2019/07/23/bjophthalmol-2019-314567 

https://www.pharmacytimes.com/contributor/brady-cole-bs-pharmacy/2017/04/5-things-you-should-not-say-at-the-pharmacy

https://bjo.bmj.com/content/early/2019/07/03/bjophthalmol-2019-314256

Bjophthalmol-2018-312603

https://www.ajo.com/article/S0002-9394(19)30099-6/fulltext

https://www.aaojournal.org/article/S0161-6420(18)33328-1/fulltext 

Jimmy and Roya talk about creative ways to spice up your business, vitamins needed for healthy eyes, and an exciting surprise for all listeners.

SOURCES 

Valley Contax Deals: http://valleycontax.com/tn2b 

Grimes’ Contact: https://www.instagram.com/p/Bz9LsAIFaLR/?utm_source=ig_embed

https://www.ocuphire.com/pipeline/pipeline/

https://invisionmag.com/6-ecps-who-see-the-power-of-cooperating-with-local-businesses/?oly_enc_id=3681J5200356I3H

https://eyeanddentalcare.com/about/

Eye On the Poconos: https://www.aao.org/eyenet/article/diagnosis-treatment-of-conjunctival-lymphoma?fbclid=IwAR0uhonCI020nIxISCedxfdJ_-M11tI_kcbqUvI2IkuhbpRcZdSzlv69EOE

https://www.healthline.com/nutrition/eye-vitamins#section2

https://www.vitamindcouncil.org/new-study-suggests-vitamin-d-deficiency-is-related-to-dry-eye-08-2015/#.XTaN3ZNKgWo

Jimmy and Roya cover the topic of starting a business from scratch, with Dr. Anith Pillai.

SOURCES

PECA Buying Alliance Group: https://www.pecaa.com/

Vision Source: https://visionsource.com/

Evolutionary Eyecare: https://evolutionaryeyecare.com/

https://www.ajo.com/article/S0002-9394(19)30054-6/fulltext

https://www.ajo.com/article/S0002-9394(19)30025-X/fulltext

Jimmy and Roya talk about ways​ to improve your patient's perception of you as their doctor.

SOURCES

https://www.cnn.com/2019/07/07/health/walgreens-walmart-eye-drops-recall/index.html

https://www.healio.com/ophthalmology/cornea-external-disease/news/online/%7B648595a2-8a93-40ab-a4ae-40f034b1a41d%7D/cequa-more-effective-than-vehicle-in-treating-dry-eye

http://empathetics.com/why-empathy/

https://www.capson.com/blog/improve-your-bedside-manner

https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0198488