Blink Collective

Joanna Carter pratices vision therapy in Medford, OR at Insight Vision Therapy. In this episode she joins Roya and Jimmy and shares how she got her start in vision therapy and what she has learned along the way.

NOTES

• VTODS Facebook Group: https://www.facebook.com/groups/1250264331786476/
• Joanna Carter's website, Insight Vision Therapy: http://www.medfordvt.com
• Cortical Vision Impairment Curtails the Vision of People with Healthy Eyes: https://apnews.com/2c653fd77b6848dd8d3004f2fc68889b/CVI:-The-impairment-affecting-children-whose-eyes-are-fine
• Cortical Vision Impairment: An Approach to Assessment and Intervention: https://www.amazon.com/Cortical-Visual-Impairment-Assessment-Intervention/dp/0891288295
• Primose Plants Compound may be effective treatment for uveal melanoma: https://medicine.wustl.edu/news/scientists-identify-weak-point-in-deadly-eye-melanoma/
• Vivid Vision App: https://www.seevividly.com/
• COVD Doctor: Locator: http://locate.covd.org/

Stephanie Parrish, OD joins the podcast to give her insight on infant eyecare. Dr. Parrish is a national award recipient for the Dr. W. David Sullins Jr. InfantSEE Award and has performed hundreds of eye exams for infants under one year of age. She shares some of her exam lane tips and how to reach and treat this important patient segment.

In industry news Jimmy and Roya discuss new 0.38% Loteprednol Gel, the advantages of physical activity when it comes to glaucoma and new myopia guidline tools.

NOTES

• Dr. Parrish's Website: https://www.stapleseyeclinic.com
• Brien Holden Vision Institute Tools 
  • Myopia Calculator: https://www.brienholdenvision.org 
  • Myopia Guidelines: https://www.brienholdenvision.org/translational-resesarch/myopia/myopia-guidelines.html 
• 0.38% Loteprednol Gel: https://www.jcrsjournal.org/article/S0886-3350(18)30593-5/abstract
• Dr. W. David Sullins, Jr. InfantSEE Award: http://www.aoafoundation.org/infantsee/sullins-infantsee-award/
• Physical Activity and Glaucoma: https://journals.lww.com/acsm-msse/Abstract/publishahead/Physical_Activity,_Cardiorespiratory_Fitness,_and.96863.aspx
• OKN Strips App: https://itunes.apple.com/us/app/okn-strips/id496001751

 Roya and Jimmy talk with special guest Dr. Neena Singhal James about her recent experience of becoming a practice owner. 

NOTES

• Website: http://www.2020eyecarehsv.com
• Facebook: https://www.facebook.com/2020eyecarehsv/

Roya and Jimmy take talk about children and screentime as they introduce this month's theme, pediatric eyecare. They also talk about dealing with late patients and some recent industry news. 

 Tanya Gill, OD joins Roya and Jimmy and shares her insights about entrepreneurship, branding, social media and the keys to growing a practice. Dr. Gill is the owner of Oakland Vision Center Optometry in Oakland, CA and graduated from the UC Berkeley School of Optometry in 1999. She was awarded America's Finest Optical Retailer by Invision magazine in 2015 and has over 25K followers between her instagram accounts. In 2016, she founded We Love Eyes, a company that makes natural cleansing products for the eyes. 

NOTES

• We Love Eyes: https://www.weloveeyes.com
• Optometrist, Matt Houck, on Master Chef: https://littlevillagemag.com/iowa-city-masterchef-matt-houck/
• VSCO cam app: https://vsco.co/store/app
• Optometrist Guide to Eyelash Extension Care: https://www.weloveeyes.com/blogs/news/the-eyelash-extension-care-guide
• EyeInnovate 2018: https://eyeinnovate2018.com
• Dr. Tanya Gill on Instagram: @oaklandvisioncenter @weloveeyesxo

Roya and Jimmy are joined by their spouses for a special peak at the married side of the optometry life. You'll hear some great tips on marketing, SEO and SEM as well as some funny stories about significant others.

Dr. William To, a pediatric eye doctor in San Jose, CA better known online as #TheTravelingOD, joins Jimmy and Roya to talk about the intricacies of digital marketing.

Jimmy and Roya talk with Chris Tracewell, a marketing expert and owner of Morse Coding, about the basics of marketing your practice. They discuss how to get started with marketing, what types of advertising you should do and how to tackle social media.

NOTES

• Morse Coding Website: morsecoding.com
• Morse Coding Facebook: facebook.com/morsedesign

In this episode Roya and Jimmy go in depth with dry eye expert Dr. Scott Schachter about how to best approach dry eye and some of the different treatment options for the condition. They also discuss recent studies that reveal some interesting facts about those who struggle with dry eye.

NOTES

• Dr. Schachter's Website: dryeyecoach.com

Jimmy and Roya discuss a few aspects of maintaining your OD license including the landscape for CE options. They also interview Valley Contax vice president Josh Adams and get an update on their recent Residency Summit. You'll also hear some fun banter about gas light drivers and spirit animals.