Behind the Screens

Blink Twice, The Forge, and The Crow

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This week saw a range of titles opening wide, with Blink Twice, The Forge, and The Crow each debuting to different unique audiences. We take an in-depth look at each, as well as how opportunities of cross-promotion, subscriptions, and bundling might be being missed. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens.


Topics and times:

  • Year-to-date box office comparison - 0:16
  • Blink Twice box office overview - 1:00
  • Blink Twice audience analysis - 1:28
  • Content warnings in cinema - 3:04
  • The Forge box office and audience analysis - 7:14
  • The Crow box office and audience analysis - 10:16
  • Cross-promotion, subscriptions, and bundling opportunities - 12:22
  • Box office holdovers - 14:19
  • Next week - 16:54


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    Box Office Overview:

    • Deadpool & Wolverine regained the top spot domestically with an $18M gross, and $20M internationally, bringing the global total to $1.21B.
    • Alien: Romulus grossed $16.2M domestically and $41M internationally with strong holds particularly in China, for a global running total of $225M.
    • Inside Out 2 passed $1B internationally, with a worldwide total now of $1.65B.
    • Blink Twice debuted with $7.3M in the domestic market and $6.7M internationally for a total of $14M.
    • The Forge debuted to $6.6M in the domestic market.
    • And The Crow opened in 8th position at the domestic market, grossing $4.6M.
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