For part 3 of the 4 part User Research series Reem and Aqeel had the great pleasure of speaking with Georgia Rakusen about the skills and expertise required to create a high impact User Research strategy. We dive deep into the role of cognitive biases at the intersection of psychology and technology. Examining the process behind leveraging Quantitative and Qualitative methodologies to make informed product and business decisions. It is important to ensure that the data and method of collection is not impaired by an ignorance of cognitive biases to provide meaningful value to end customers.