Effective Content Creation and Making It Work For You in Getting You Work!

In this episode of 'The Make Money Mediating Podcast', host Susan Guthrie dives into the realm of content creation. She shares how dispute resolution professionals can create effective blog and article content that truly stands out and ensures a good return on the effort invested. Susan emphasizes the role of understanding the target audience, crafting engaging and informative content, and enhancing content reach through consistent writing. She also discusses the concept of creating content that is helpful to the audience and resonates with them, which in turn can lead to more business referrals.  If you are going to do the work, make sure it helps you get the work!

In this Episode:

00:00 Introduction and Welcome

Access the transcript: https://share.descript.com/view/Gg6RcX7Z8xr

Mentioned in this episode:

JOIN US FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE ON APRIL 10-13, 2024 IN SAN DIEGO, CALIFORNIA!  (Conference Agenda)

• Don’t miss the premier event for dispute resolution professionals. Choose from over 50 educational programs to meet your professional development needs. Network and socialize with fellow attendees at unique local events. Be inspired by keynote speakers and celebrate this year’s ADR awardees. Whether you are new to the field or have been practicing for decades, the conference has something for you!

Be sure to register for the PRACTICE BUILDING WORKSHOP to get the help you need to launch and grow your practice:

• The Practice Building Workshop programs on Wednesday, April 10th offer a deep dive into the practical aspects of running a successful dispute resolution practice. Presenters will guide you through the process of crafting a strategic business plan, mastering the financial aspects of your practice, building a strong brand and client base, and streamlining your operations for efficiency and growth. Susan will be presenting the first program of the day entitled Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice. 

Also mentioned in this episode:

Drafting Truly Effective Social Media Posts for Your Business on the Make Money Mediating Podcast with Susan Guthrie #421

Stephanie Marrone, Marketing Professional on LinkedIn: Stefanie Marrone | LinkedIn

Confessions of a Training Junkie Part One and Part Two by Josh Kershenbaum on the Mosten Guthrie Academy Blog

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WANT MORE CONTENT?

GET SUSAN'S FREE BOOK!  https://bit.ly/Success-Tips-Book

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Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day: here: https://www.linkedin.com/newsletters/daily-practice-building-tips-6979857568605114368/

Reach out to Susan at [email protected]

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Book an Hour Coaching Session with Susan: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie

Websites:

Susan Guthrie: https://www.susaneguthrie.com

Mosten Guthrie Academy: https://mostenguthrie.com

Social Media: 

• Susan on Instagram: https://instagram.com/susanguthrieesq

Meet Our Creator and Host: Susan Guthrie

Nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, Susan Guthrie has been at the forefront of legal and mediation practice for more than 30 years. After more than 20 years as a name partner in a leading law firm in Connecticut followed by establishing her own boutique Family Law and Mediation practice in 2012, Susan has transitioned into one of the legal and mediation trainers in the world and regularly works with and consults with attorneys and dispute resolution professionals in growing and marketing their practice for success.

In 2020 Susan partnered with mediation legend, Forrest “Woody” Mosten, to create the Mosten Guthrie Academy to provide cutting edge gold-standard trainings for attorneys, mediators and other professionals. The Academy has grown in two years from one 40-Hour training program to a comprehensive curriculum of basic, advanced and specialized trainings and consulting groups for a vast family of dedicated professionals.

As a leading dispute resolution professional, Susan is honored to be Chair Elect of the American Bar Association’s Section of Dispute Resolution and looks forward to serving as the Chair of the Section in the 2024-2025 Bar Year. 

Susan is also an internationally renowned expert in online mediation, legal tech and AI for legal and dispute resolution and has been training colleagues and other professionals in the practical and ethical considerations of integrating technology into their practice with her innovative programs and webinars for years. To date, more than 25,000  professionals have benefited from her programs and she has trained in countries all around the world including programs for the American Bar Association (ABA), the Alternative Dispute Resolution Institute of Canada (ADRIC), and the National Association of Distinguished Neutrals (NADN) among others.

Susan is the award-winning creator and host of one of the top 3 divorce podcasts in the world and one of the top 1% of the more than 3.4 million podcasts worldwide, The Divorce & Beyond Podcast with Susan Guthrie which has more than 5,000,000 listens to date.