Subversive copy editor Carol Saller offers some top tips on blogging for editors, proofreaders and writers!

Listen to find out more about

• In #1: Carol's blogging journey: The Subversive Copy Editor blog; Lingua Franca (for the Chronicle of Higher Education); Editor's Corner (for The Chicago Manual of Style); Fiction+ (for The Chicago Manual of Style)
• In #1: Blogging goals
• In #1: Coming up with ideas: two tips
• In #1: Blog promotion strategies
• In #2: Repurposing blog content
• In #2: Analytics, and how to avoid the rabbit hole
• In #3: Monetizing your blog
• In #3: Understanding the sales funnel
• In #3: Managing reader engagement
• In #3: Blogging trajectory: Deciding who to write for and when to stop

Useful resources

• About Carol Saller
• Blogging for Business Growth (course)
• 'Blogging for writers' (Jane Friedman)
• But Can I Start a Sentence with “But”? (University of Chicago Press Editorial Staff)
• Content Chemistry (Andy Crestodina)
• 'Getting the Most from LinkedIn' (YouTube tutorial)
• 'Google Analytics Tutorial 2021 – Learn Google Analytics 4 (GA4) & Universal Analytics Step-By-Step'
• How to Build an Editorial Blog (book)
• 'How to promote your blog' (Blogging Wizard)

Denise and Louise

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

Music credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/