The Editing Podcast

Blogging tips for editors and authors #3: With Carol Saller


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Subversive copy editor Carol Saller offers some top tips on blogging for editors, proofreaders and writers!

Listen to find out more about
  • In #1: Carol's blogging journey: The Subversive Copy Editor blog; Lingua Franca (for the Chronicle of Higher Education); Editor's Corner (for The Chicago Manual of Style); Fiction+ (for The Chicago Manual of Style)
  • In #1: Blogging goals
  • In #1: Coming up with ideas: two tips
  • In #1: Blog promotion strategies
  • In #2: Repurposing blog content
  • In #2: Analytics, and how to avoid the rabbit hole
  • In #3: Monetizing your blog
  • In #3: Understanding the sales funnel
  • In #3: Managing reader engagement
  • In #3: Blogging trajectory: Deciding who to write for and when to stop

Useful resources
  • About Carol Saller
  • Blogging for Business Growth (course)
  • 'Blogging for writers' (Jane Friedman)
  • But Can I Start a Sentence with “But”? (University of Chicago Press Editorial Staff)
  • Content Chemistry (Andy Crestodina)
  • 'Getting the Most from LinkedIn' (YouTube tutorial)
  • 'Google Analytics Tutorial 2021 – Learn Google Analytics 4 (GA4) & Universal Analytics Step-By-Step'
  • How to Build an Editorial Blog (book)
  • 'How to promote your blog' (Blogging Wizard)

Denise and Louise
  • Denise Cowle: denisecowleeditorial.com
  • Louise Harnby: harnby.co/fiction-editing

Music credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

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The Editing PodcastBy Louise Harnby (fiction editor) and Denise Cowle (non-fiction editor)

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