Bloom Consulting Conversations

This month on Bloom Consulting Conversations, Episode #3, Clare Dewhirst, director of City Nation Place, invited two industry leaders - Philippe Mugnier – Été, Managing partner and Global Director for Tourism Development at Bloom Consulting, and Sharon Flux Brutus, former Director of Tourism at British Virgin Islands Tourism Board, to unravel the complexities of mitigating project risk and mastering crisis management in the context of nation branding.

Join Sharon and Philippe as they share insights on planning for crises, adapting strategies, defining crisis origins, anticipating, and modeling various scenarios. The conversation also covers the

The dialogue takes a deeper dive into the crisis in the British Virgin Islands, exploring the impact of two hurricanes in 2017, navigating the challenges posed by Covid and the pandemic, reputation

If you have additional questions about these distinct steps, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations!

Stay tuned for our next episode, where we'll learn about defining a central idea, focusing on step 6 of the 14 Steps to Nation Branding.

Relevant articles: https://www.bloom-consulting.com/place_branding/

Discover best practices, interviews, and more at City Nation Place: www.citynationplace.com

Bloom Consulting website: https://www.bloom-consulting.com/

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In our first (#1) episode we ask you to join a captivating conversation with Jose Torres, the CEO of Bloom Consulting, and Christian Biller, the Country Brand strategist from the Swedish Institute responsible for shaping the Swedish Nation Brand. 

Together, they explore the critical first step of Nation Branding: building a foundation. 

Discover the importance of establishing a strong foundation and unravel the principles, structure, and strategies behind it. Gain insights into what constitutes a successful foundation for a Nation Brand, and dive into the art of aligning purpose, managing reputations, and maintaining the essence of a Nation Brand. And of course, learn from the experts about the potential challenges and common mistakes that can arise along the way. 

As the conversation unfolds, we will also take a deep dive into the captivating history of the Swedish Country Brand. Prepare to unearth the fascinating details of its construction, explore the diverse departments involved, and gain a deeper understanding of the Swedish government's role and funding.  

If you have additional questions about building a strong foundation, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations! 

Stay tuned for our next episode, where we'll explore Place Analytics, focusing on steps 2, 3, and 4 of the 14 steps to Nation Branding. 

Moderated by Clare Dewhirst, director of City Nation Place.

Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation Brand and create lasting impact.

Read relevant articles on Bloom Journal

Discover best practice, interviews, and more at City Nation Place

Link to our website

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