Bloom Farms with Sally Nichols today on Plant Prophets with Vern Davis only on Cannabis Radio. Sally Nichols started as an investor in California cannabis company Bloom Farms and ended up as the company President of distribution. Her classic Ralph Lauren look draws the inevitable comparison to Mary Louise Parker from the television show Weeds, but unlike the character, Nichols is a strictly legal business. The Nichols, the family behind K-Swiss, sold the company in 2012. Sally and her husband then moved to New York from California and made numerous investments in cannabis. Nichols believes that brands win. She describes Bloom cannabis as a clean, fresh product. She compared Bloom Farms to the soft drink Coca-Cola, which started as medicine and ended up becoming one of the most popular beverages in the world. Bloom sources its cannabis from sustainable California farms for its vape, pre-rolled flower products, and oil pods for PAX vape products. The company supports local small farms and uses that as the source for its single origins line of products.