Tyler Priest, the Chief Revenue Officer at Greenleaf Business Solutions, delves into the complexities of managing HR and payroll within the cannabis industry's complex regulatory landscape.

Tyler Priest emphasizes the ongoing conflict between state and federal cannabis laws, particularly concerning 401(k) plans for cannabis companies. He highlights the need for comprehensive HR and payroll solutions tailored to the unique challenges of this industry, including payroll processing, HR consulting, benefits administration, and compliant 401(k) options.

The conversation explores the difficulties in establishing traditional retirement savings plans for cannabis employees due to the conflict between IRS tax codes and cannabis industry regulations. Tyler Priest discusses Greenleaf's efforts to develop a compliant 401(k) solution that can be offered by various payroll providers, emphasizing their commitment to creating a secure and reliable retirement savings vehicle for cannabis industry workers.

Tyler Priest also addresses the challenges posed by changes in 401(k) plan custodians and the need for reliable financial institutions willing to serve the cannabis industry. He introduces the concept of a pooled employer plan to ensure commitment from all parties involved, including mutual funds and custodians. The importance of future-proofing these solutions to avoid business interruptions is also emphasized.

The discussion highlights the partnership between Green Path 401(k) and 1st Citizens Bank, underscoring the importance of collaborating with trusted financial institutions and advisors. Tyler Priest emphasizes the value of thorough vetting and due diligence when selecting partners in the cannabis industry.

Tyler Priest and our host touch upon the potential impact of cannabis rescheduling on 401(k) plans and the possibility of increased employer contributions. They also discuss the challenges cannabis businesses face in accessing traditional banking services and the potential for regulatory changes to streamline this process.

The conversation emphasizes the benefits of offering 401(k) plans as a retention tool and a differentiator for cannabis companies. They discuss various plan design options, including employer matching contributions and different contribution levels for managers.

Tyler Priest highlights the value of partnering with experienced custodians like Mid Atlantic Trust to ensure the security and accessibility of retirement funds for cannabis employees. He stresses the importance of clear communication and financial education to encourage employee participation in 401(k) plans.

Throughout the discussion, Tyler Priest and our host underscore the importance of professionalizing the cannabis industry and providing employees with access to the same benefits and financial tools available in other sectors. They conclude by encouraging cannabis employers to explore the Green Path 401(k) solution and prioritize the financial well-being of their workforce.

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Socrates Rosenfeld, CEO and co-founder of Jane Technologies, explores the transformative potential of artificial intelligence in the cannabis retail sector. Rosenfeld unveils "my high," a cutting-edge platform designed to enhance the in-store experience for both customers and budtenders.

"My high" leverages AI to provide personalized product recommendations based on customer purchase history and preferences. This information empowers budtenders to offer tailored guidance, elevating customer service and fostering deeper connections. Rosenfeld emphasizes that the platform complements, rather than replaces, the expertise of budtenders, enhancing their ability to cater to individual needs.

The conversation addresses the unique challenges of the cannabis industry, including stringent ID verification requirements. Rosenfeld highlights how AI can streamline these processes, creating a smoother and more efficient shopping experience. He envisions a future where technology seamlessly integrates with the in-store environment, optimizing operations and enhancing customer satisfaction.

Rosenfeld and our host delve into the evolving landscape of omni-channel retail, particularly within the cannabis sector. Rosenfeld proposes innovative strategies to curate product knowledge for budtenders, enabling them to focus on a select range of high-potential and personalized recommendations. This approach, he suggests, can be applied across various retail sectors, from restaurants to brick-and-mortar stores.

The discussion highlights the power of smart digital tools to revolutionize the in-store experience. By leveraging AI-driven insights, retailers can optimize product displays, personalize interactions, and create a more engaging and rewarding shopping journey for customers, ultimately driving sales and loyalty.

Rosenfeld explores the potential of data analytics to optimize inventory management and pricing strategies. By analyzing consumption patterns and stock levels, retailers can implement just-in-time inventory systems, ensuring product availability while minimizing waste. Data-driven pricing strategies enable dynamic adjustments, maximizing profitability and enhancing competitiveness.

Rosenfeld introduces the Jane Kiosk, an innovative in-store solution designed to enhance the shopping experience. These kiosks guide first-time shoppers, curate personalized product selections, and streamline the purchasing process. This approach empowers customers to make informed choices, reducing overwhelm and enhancing satisfaction.

The conversation addresses concerns surrounding data security and privacy. Rosenfeld assures viewers that Jane Technologies prioritizes customer data protection, implementing robust security measures and adhering to strict privacy protocols. He emphasizes their commitment to responsible data usage and regulatory compliance.

Rosenfeld discusses the company's adaptability to varying state regulations, highlighting the modular design of their software. He expresses optimism about the future of cannabis legalization and its potential impact on the industry, emphasizing their commitment to supporting their partners through this evolving landscape.

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This in-depth discussion with Jay Virdi, the Chief Sales Officer for Specialty Practices at Hub International, provides a comprehensive overview of the insurance landscape for the cannabis industry in 2025.

The cannabis industry faces unique financial pressures, including inflation, rising interest rates, and specific tax burdens like the 280E tax code. Jay Virdi emphasizes the need for robust risk management strategies to navigate these challenges and ensure business continuity. He outlines the various insurable risks cannabis companies must consider, from property damage and business interruption to directors and officers liability. Virdi also explores alternative risk transfer options, such as captives, risk retention groups, and parametric insurance, offering innovative solutions for companies seeking to optimize their risk management approach.

With the increasing reliance on technology, cybersecurity is paramount for cannabis businesses. Virdi stresses the importance of strong cybersecurity protocols and data protection measures to safeguard sensitive information and maintain business operations. He highlights the potential consequences of cyber breaches and encourages investment in cybersecurity infrastructure.

Beyond financial and operational risks, Virdi underscores the importance of protecting a company's most valuable asset: its people. He advocates for comprehensive employee benefits policies and a strong focus on employee well-being, recognizing the crucial role a healthy and engaged workforce plays in overall business success.

Product safety and liability are also critical concerns for cannabis companies. Virdi discusses the importance of implementing a robust risk mitigation strategy and securing adequate insurance coverage to protect against potential liabilities. He cautions against the risks of operating without liability insurance, highlighting the potential for catastrophic financial losses in the event of an incident.

Looking ahead, Virdi and our host discuss the future of the cannabis industry, including its growth trajectory, the evolving regulatory landscape, and the potential impact of policy changes such as the anticipated rescheduling of cannabis by the DEA. Virdi emphasizes the need for ongoing adaptation, innovation, and a proactive approach to risk management to thrive in this dynamic market.

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David Vaillencourt, CEO of GMP Collective, discusses the critical role of Good Manufacturing Practices (GMP) in the cannabis industry. David and host [Brasco's Name] delve into the impact of GMP standards on consumer safety, international trade, and building a sustainable cannabis market. They explore the implications of the Cannabis Standards and Regulations Act (CSRA), a Senate bill pushing for ASTM standards and FDA oversight of cannabinoid manufacturers.

This conversation addresses the challenges of inconsistent lab testing results and how GMP certification can improve accuracy and reliability. David provides valuable insights on preventing product recalls by establishing a framework for quality control and risk mitigation. Furthermore, he examines the importance of GMP compliance for competing in the global cannabis landscape and provides practical advice for cannabis businesses on integrating quality management systems and best practices.

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Join industry experts in a comprehensive exploration of the evolving cannabis landscape with featured guest, Richard Zwicky, host of The Green Peak on Cannabis Radio. This in-depth discussion delves into the complex world of cannabis legalization, market trends, and social impact, offering valuable insights for entrepreneurs, investors, and policymakers alike.

Experts analyze the impact of the new administration on cannabis legalization, weighing the potential influence of big pharma lobbying against the administration's disruptive agenda. They examine the likelihood of federal legalization through legislative action versus court rulings, and discuss the implications of rescheduling cannabis to Schedule III.

A thorough examination of the cannabis market's explosive growth is provided, with projections exceeding $50 billion in sales within three years. The discussion explores investment opportunities, particularly in dispensaries, and the role of technology, including AI and automation, in shaping the industry's future. Experts also delve into the economic implications of market consolidation, the impact of new trade policies on energy costs, and the potential influence of emerging technologies like AI on energy consumption. The discussion also addresses the critical issue of mental health in the workplace and its financial implications for businesses.

This insightful series focuses on the cannabis industry's potential to drive positive change, including promoting social equity programs and facilitating criminal justice reform. It highlights initiatives like the Second Chance Reauthorization Act of 2024 and the challenges faced by social equity applicants, particularly in accessing capital. Experts emphasize the importance of grants over loans for social equity licensees, cautioning against predatory lending practices. They advocate for exceeding minimum compliance standards, emphasizing the importance of Good Manufacturing Practices (GMP) .

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Ziel is a leading provider of microbial control solutions for the cannabis industry, specializing in high-throughput, non-ionizing radio frequency (RF) technology. Driven by a commitment to innovation and compliance, Ziel offers cutting-edge solutions that ensure product safety, maximize efficiency, and meet stringent regulatory requirements, particularly in the rapidly growing European market.

Unlike competitors who rely on ionizing radiation or face frequent machine breakdowns, Ziel's RF technology guarantees industry-leading throughput with no downtime. This allows processors to treat up to 500 pounds of cannabis in a single 24-hour shift, ensuring a continuous flow of safe, high-quality product. Ziel's technology, rooted in decades of proven science and refined through seven generations of innovation, preserves the integrity of cannabinoids and terpenes, maintaining the natural characteristics of the plant. This commitment to quality has earned Ziel a strong reputation and a loyal customer base across Europe and beyond.

Ziel's latest innovation, the Rfx, is a compact and efficient RF solution designed by Richard Bruner, the renowned founder of Apple's Industrial Design group. The Rfx has been enthusiastically received in Europe, where GMP certification is essential for market entry. By offering significant return on investment and ensuring compliance with stringent regulations, the Rfx empowers cannabis operators to thrive in a competitive landscape.

Ziel recognizes the evolving regulatory landscape and the increasing importance of compliance. Their partnership with Porta Canna, achieving the first EU GMP certification for RF microbial control in cannabis, underscores their dedication to meeting the highest industry standards. Ziel's proactive approach to compliance, including the development of comprehensive turnover packages for prospective customers, positions them as a trusted partner for businesses navigating the complexities of the European market.

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This insightful interview on CannabisRadio.com's "Blunt Business" podcast features Jeffrey Trappe, Chief Operating Officer of Florida Operations for Planet 13 Holdings Inc. Trappe and the host delve into a wide range of topics surrounding Planet 13's current operations and future plans in the Florida cannabis market.

The conversation begins with Trappe's vision for cannabis consumption lounges in Florida, drawing on his experience with Planet 13's successful Las Vegas lounge. He envisions a space that incorporates food, music, and entertainment, creating an immersive experience for consumers. This segues into a discussion about the evolving cannabis retail landscape, with a focus on experiential concepts that go beyond the traditional dispensary model. Trappe highlights Planet 13's acquisition of Excel dispensary and their plans for smaller retail locations alongside their flagship superstore in Las Vegas.

The interview then takes a deeper dive into Florida's cannabis landscape, including an analysis of the recent failed cannabis amendment vote. Trappe and the host dissect the campaign's shortcomings, such as the lack of a home-grow provision and ineffective messaging. Despite this setback, they express optimism for the future of cannabis retail in Florida, discussing Planet 13's strategy for transitioning Vitalcan locations into their brand and creating a unique shopping experience for patients.

Operational aspects of Planet 13's Florida ventures are also explored, including quality control, potential delivery services, and expansion plans for their retail network and indoor cultivation facility. The conversation touches on brand partnerships, strategies for the medical market, and the launch of their new topical product, Medezine, in Florida. Trappe emphasizes the importance of offering diverse cannabis modalities, like topicals, to cater to various patient needs.

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Travis "Shaggy" Marshall and AK, key players in the Death Row Cannabis operation, sat down for an insightful interview exploring the brand's journey. Shaggy, with his deep roots in the music industry as Snoop Dogg's long-time sound engineer, and AK, a respected legacy cultivator, discussed their roles in transforming the iconic Death Row Records into a multi-faceted brand encompassing cannabis. 

They emphasized their commitment to quality, highlighting premium products like liquid diamond-infused pre-rolls and their focus on delivering an exceptional user experience. AK, who began his cannabis journey assisting friends with cultivation projects, stressed the importance of quality and consistency in their offerings. Shaggy, who transitioned from an engineer at Doggy Style Records to overseeing product development, acts as a proxy for Snoop, visiting facilities and ensuring their cannabis meets the highest standards.

Navigating the competitive California cannabis landscape requires a strategic approach. AK highlighted the importance of offering value and differentiating Death Row Cannabis from other celebrity brands that have failed to gain traction. He stressed their commitment to accessibility, ensuring their products are affordable for a broad consumer base. The discussion also touched on the delicate balance of evolving the Death Row brand while honoring its legacy. AK shared details about a limited-edition cannabis collection inspired by Tupac Shakur and the challenges of living up to the expectations associated with such an iconic figure.

Their dispensary, Smoke Weed Every Day, located strategically in Los Angeles, offers a diverse product range. AK emphasized that all products, from the value tier to the high-end line, are personally vetted by Snoop Dogg, guaranteeing quality. They also discussed their plans for an exclusive menu, featuring infused joints and edibles, with aspirations to make it available worldwide.

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Matt Hutchinson discussed LeafLink's new payment on sell-through model, which addresses the $3.8 billion in unpaid bills in the cannabis industry. This model guarantees payment for sold products and provides real-time insights to brands and retailers. It aims to alleviate cash flow issues by aligning cash inflows with outflows. The system is currently available in Michigan, Mississippi, and Colorado, with plans to expand. Hutchinson emphasized the importance of accurate inventory management and the benefits of this model for both retailers and brands. He also touched on the broader industry challenges, including the impact of delinquent payments and the need for legislative changes. 

LeafLink's new payment model aims to solve the pervasive problem of unpaid bills in the cannabis industry by guaranteeing payment for sold products and providing real-time insights to brands and retailers. This innovative approach aligns cash inflows with outflows, improves inventory management, and offers greater financial transparency. While the industry faces ongoing challenges like regulatory hurdles and banking limitations, LeafLink is committed to providing solutions that support the growth and stability of the cannabis market.

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In the wake of the 2024 U.S. elections, cannabis reform has reached a crossroads, marked by victories and setbacks that reveal the complexities of the legalization landscape. Florida’s Amendment 3 garnered majority support at 56%, but due to the state’s 60% supermajority requirement, it narrowly failed, showing the strong yet complicated path for recreational legalization in traditionally conservative states. Meanwhile, Nebraska achieved a significant win with Initiatives 437 and 438, which introduced medical cannabis legalization and a regulatory framework for businesses, despite potential delays from legal challenges. In the Dakotas, efforts to pass recreational measures fell short, with North Dakota’s Measure 5 and South Dakota’s Measure 29 both defeated. The broader election results underscore a mixed national stance on cannabis reform—where medical use frameworks continue to expand, yet recreational legalization encounters legal and political barriers. This episode unpacks the progress, resistance, and shifting public opinion shaping the future of cannabis in America.

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