In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne introduce a groundbreaking approach to business growth, encouraging companies to break out of crowded ‘red oceans’ of competition and instead create ‘blue oceans’ of uncontested market space. Through real-world examples, the authors illustrate how innovation and strategic thinking can lead to lasting success. This episode explores key concepts from the book, showing how organizations can redefine their market boundaries and unlock new demand.