BlueCollar.CEO

BlueCollar.CEO –
Sarah Ghirardo is the Sr. Marketing Operations Manager at ServiceTitan, where she manages the Marketing Pro Product Team. ServiceTitan is the world’s leading and fastest-growing software technology platform for the trades evaluated at over 8.3 billion dollars. Sarah brings her industry knowledge to help make any size trade business run marketing like a pro.

Before joining ServiceTitan, Sarah was the Director of Digital Marketing at Service Champions Heating and Air Conditioning NorCal, where she grew digital lead and direct mail conversions.

Sarah has a deep passion for marketing and helping people, which inspired her to join ServiceTitan to help people in the trades with more effective marketing strategies. 

In this episode, Sarah talks to Ryan about why she’s passionate about marketing and discusses some of the best marketing practices people can do for their own business.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Kelley Hartnett is a StoryBrand Certified Guide and a Copywriter at Tall Tree Collective. She’s spent 12 years partnering with nonprofits in both paid and volunteer leadership positions. Her work as a StoryBrand Certified Guide has given her the tools to create an effective communication framework to help struggling nonprofits and businesses. Kelley knows how to craft marketing messages that inspire people to get behind a cause or to buy a product or service. She helps businesses renew their motivation and excitement for their work.

In this episode, Ryan talks to Kelley about how to create marketing copy that helps companies grab the customers’ attention and hold it so they can stress less and make more money.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Pay attention to what you are thinking about- because you hold responsibility to take back control of YOUR life!

In this episode, Ryan Redding was joined by Stephen Christopher, founder of multi-million marketing agency, Wit Digital, that serves home service companies. With a huge passion in Intuitive guiding and coaching, Stephen has been able to inspire people to become more than they ever thought possible. 

“We are the conscious creators of our reality through our thoughts and energy. If you don’t like your current reality, you’re the only one that can choose to change it.  Take control of your life and live it with intention and excitement!” Having the right mindset is so important during today’s times especially when owning a business. This conversation is focused around being mindful because at the end of the day whatever your true intention is, could depict what the outcome could be in the end. Make sure to take a listen! ~
Links: 

Website - https://witdelivers.com/

Social - https://www.linkedin.com/in/stephenchristopher/

Guest Business - Wit Digital

Guest Social -https://www.instagram.com/witdelivers_/?hl=en

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –

Episode 15 is now live! Ryan Redding was able to chat with Josh Ferguson, owner of Spartan Plumbing. During this conversation, Josh gives insight about starting a business, and how to keep it running while continually growing the business. Josh started his plumbing career in 2005 and worked for a plumbing company for 13 years. He then started his own plumbing company in June of 2018 which is now Spartan Plumbing. This episode is filled with wins and losses, lessons learned, and advice about starting your own business. 

If you want to hear more stories or insight, subscribe to Blue Collar CEO  on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Links: 

Website - https://spartan-plumbing.com/

Guest Business - Spartan Plumbing

Guest Social - https://www.facebook.com/SpartanPlumbing88/?ref=page_internal

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Episode 14 is now live!! There are so many things that go into Digital Marketing. Im this episode, Ryan chats with owner and founder of Relentless Digital, Josh Crouch! Josh has been in the home services industry, specifically HVAC for over 8 years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. You will hear some important tips and “must knows” about Google Map Spam, the 3-Pack, and content from this conversation. 

Best advice from this episode … find an amazing marketing team with experts like Josh to help your business move closer to success. 

If you want to hear more stories or insight, subscribe to Blue Collar CEO  on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Links: 

Website - https://www.relentless-digital.com/

Guest Business - Relentless Digital

Guest Social -https://www.facebook.com/relentlessdigitalservices

LinkedIn- https://www.linkedin.com/in/josh-crouch

GMB

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –

In today’s episode, we had the honor to speak with the master of Branding - Dan Antonelli. Dan Antonelli is the president and chief creative officer of KickCharge® Creative, and author of Building a Big Small Business Brand. He oversees all aspects of brand design and development for KickCharge clients and relishes helping small businesses crush their competition with disruptive brands integrated on wraps. He is a wizard when it comes to creative branding. In this episode, Dan talks about so many things involving branding!! From the problems with bad branding to the successes with good branding. 

Many guys in the trades know of Dan and speak very highly of him so make sure to have a pen and paper on hand when listening to this episode. Make sure to also check out the KickCharge Creative website for more information!

If you want to hear more stories or insight, subscribe to Blue Collar CEO on Apple Podcasts, Spotify, or wherever you get your podcasts. 

Links: 

Website - https://www.kickcharge.com/?kc

Social - https://www.linkedin.com/in/danantonelli/

Book- http://amzn.com/0988353903

Guest Business - KickCharge Creative

Guest Social -https://twitter.com/Dan_Antonelli

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –

In this episode, we had the amazing opportunity to speak with Jackie Aubel, host of the Toolbox for the Trades Podcast with Service Titan-the leading home and commercial field service software. During her time as the host for the Toolbox for the Trades Podcast and within the industry, the biggest takeaway and topic of discussion has been culture. Within the conversation, Ryan and Jackie talk about the importance of culture and how you must focus on it now! Jackie says  “When you have a toxic culture, you will literally have people actively trying to sink the ship”. This is such an informative conversation so make sure to listen!! 

If you want to hear more stories or insight, subscribe to Blue Collar CEO  on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Links: 

Website - https://www.servicetitan.com/toolbox

Guest Business - Toolbox for the Trades Podcast with Service Titan

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
In this episode, Eric Albertson breaks down EOS and how it is his #1 practice when it comes to helping business owners get what they want out of a business. Through his Certified EOS Implementer®️ qualification, deep expertise, confidence and skill, Eric has a million stories to make the Entrepreneurial Operating Systems (EOS®️) and his teachings accessible to each member of your leadership team so they can go to productive action and results in days. Eric has helped entrepreneurs and owners achieve a level of financial security and career fulfillment they previously thought was beyond their reach. 
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If you want to hear more stories or insight, subscribe to Blue Collar CEO  on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Links: 

Website - https://ericalbertson.com/

Social - https://www.linkedin.com/in/ericalbertson/

Guest Business - Eric Albertson- EOS Implementer

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Episode 10 is one of those episodes where you want to have a pen and paper. Because you are never gonna wanna do it-- so you better just buckle down and do it now!! In this episode, Rachel Stepowoy with Service Titan, steps up and talks about how to prevent and overcome burnout. Take a listen as this amazing woman of the trades speaks truth about creating boundaries personally and professionally so that you can take care of yourself. 

If you want to hear more stories or insight, subscribe to Blue Collar CEO  on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Links: 

Website - Service Titan

Social - https://www.linkedin.com/in/rachelstepowoy/

Guest Business - Service Titan

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Being disruptive can be a good thing, especially within this industry! This week we had the honor of speaking with someone who has come from the industry and is now looking in from a national view with Service Titan- Jon Brewer!!! In this episode, Jon Brewer talks about how important it is to have the willingness to be disruptive in the trades. “It will bring people back to the trades, attract people to the trades, and make them want to work in the trades.” Don't be scared to disrupt the norms and learn to make massive changes… or you might be taking the risk of going out of business altogether if not. Jon has the experience and the perspective of the industry, so make sure to take a listen to this episode! 

If you want to hear more stories or insight, subscribe to Blue Collar CEO  on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Links:
Website - Service Titan

Social - https://www.linkedin.com/in/jonathan-brewer-6a8879183/

Guest Business - Service Titan Training Specialist

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Credits:
Created by: Ryan Redding of DP Marketing.Services

Produced by: Citizens of Sound

Executive Produced by: Shelby Nichols

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.