Blueprint

By Kallaway

For worldbuilders...

A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences.

As a worldbuilder, the goal is to c... more

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FAQs about Blueprint:

How many episodes does Blueprint have?

The podcast currently has 13 episodes available.

Blueprint episodes:

November 15, 2024 Daniel Ek on Creating Spotify, Joe Rogan, AI in Music, Creators, New Products & More
Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform.
We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more!
Video Time Stamps:
0:00 Intro
1:06 Innovator’s Dilemma: How did Spotify decide to expand beyond music?
4:59 How should creators think about Spotify in their mix of content platforms?
6:29 The rise of the creative entrepreneur
8:43 What is the future of AI in music?
11:52 Skill-moat to taste-moat
13:05 The vision for Neko Health
14:52 What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?
...more
18min
July 31, 2024 Kallaway's Blueprint (Week 53): How to lock in by better "defining success", the duration of stardom, chasing fame vs influence, originality vs inspired by (the content contradiction)
In this video, I share my raw thoughts on 3 creator/entrepreneur topics:
1. How to better "Define Success" to help me lock in and focus
2. The "Duration of Stardom" and whether you should chase fame vs influence
3. A common content contradiction..."originality vs inspired by"
These 3 topics came from my Blueprint Week 53 post: https://blueprint.game/p/blueprint053
What is Blueprint? I quit my job to go full-time as a creator entrepreneur 53 weeks ago. Since then, I've been writing a free weekly newsletter to share my biggest learnings, experiments, frameworks, mindset hacks, and tips for other entrepreneurs.
To read Blueprint: https://blueprint.game
To watch Blueprint: https://youtu.be/f4gV6ma1wp8
Video Time Stamps:
0:00 Intro
1:38 Defining Success
10:01 The Duration of Stardom
16:38 Content Contradiction...Original vs Inspired By
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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
...more
23min
July 15, 2024 JT Barnett on biggest brand marketing mistakes, social media trends & creator monetization
Kallaway sits down with JT Barnett to break down the biggest mistakes brands are making with content, the early days of Tiktok, the journey from Pro Hockey to viral creator, building a creator empire with Creator X, organic strategies for brands, and more.
If you're a creator, founder, or marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.
To watch the video version of the show: https://youtu.be/s8wBhphtvDc
Show Notes:
0:00 - Intro
00:41 - JT’s Background
06:48 - Early days of TikTok
11:17 - Spectrum of Brand-Creator Partnership
13:29 - Creator X Origin Story
18:46 - The vision for Creator X
20:16 - The playbook behind Creator X
23:23 - Platform Shifts
26:39 - JT’s approach to YouTube
29:33 - Creator Platform Fit
35:34 - AI’s Current Role in Content Creation
37:24 - Biggest Mistake Brands Make
39:53 - The Creator-Founder
43:27 - Organic Content Strategy for Brands
46:35 -Sami Clarke Deep Dive
52:46 - Brands that are killing it
1:00:32 - Creator Starting Now
01:03:17 - Brand Starting Now
Tools/Creators/Brands Mentioned in the Episode:
• Nick Dio: https://www.instagram.com/nickdio/
• Sam Sulek: https://www.youtube.com/@sam_sulek/
• Sami Clarke: https://www.instagram.com/samiclarke/
• Form: https://joinform.com
• Elwood: https://www.tiktok.com/@elwood
• Setactive: https://www.tiktok.com/@setactive
• Minted New York: https://www.instagram.com/mintednewyork/
• Marcus Milione: https://www.instagram.com/marcusmilione/
• Immi Ramen: https://www.instagram.com/immieats/
• Edward Lee: https://www.youtube.com/@edwardleefilms
• Nick Bare: https://www.youtube.com/@nickbarefitness/
• Arrae: https://www.instagram.com/arrae.co/?hl=en
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Follow JT:
• Instagram: https://www.instagram.com/jtbarnett/
• YouTube: https://www.youtube.com/@jtbarnett.
• TikTok: https://www.tiktok.com/@jtbarnett
• Twitter/X: https://x.com/jtbarnett
• CreatorX: https://stan.store/creatorx_____
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
...more
1h 11min
July 12, 2024 Mark Zuckerberg on Creators, AI Studio, Neural Wristbands, Holographic Smart Glasses, Picasso & More
Kallaway sits down with Mark Zuckerberg to break down his thoughts on Meta's launch of AI Studio and all things creators.
During the conversation, Mark also answered many other questions I've never heard him speak about publicly.
We explored the future of Meta smart glasses, frame breaking consumer products, neural wristbands, and many more creator questions from the community.
If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.
To watch the YouTube version of the show: https://youtu.be/m88OV10vRLA
Video Time Stamps:
0:00 Intro
1:00 What is Meta’s AI strategy?
3:00 What could the “future of creators” look like?
4:39 Mark’s 2 biggest social media trends
7:26 Meta launches AI Studio…why is Mark excited?
10:06 Kallaway’s feedback on Creator AI
11:16 How does Meta build AI creator tools without dehumanizing the creator-fan connection?
13:27 Future feature ideas for AI Studio
16:52 How might “creator agents” work in the future?
18:02 Mark’s raw thoughts on the “AI Powered Future” for artists & creatives
20:44 Why Mark believes in Open Source?
22:55 Ray-Ban Metas…could they eventually replace mobile phones?
26:37 The future of Meta Smart Glasses…3 product lines
28:10 Neural interface wristband
31:20 Smart glasses vs phones
32:20 Meta’s next frame breaking product
37:28 How would Mark grow a creator-led brand from scratch with zero resources
...more
40min
July 12, 2024 Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game
Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more.
If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.
To watch the YouTube version of the show: https://youtu.be/ZQHOWl422Dw
Show Notes:
0:00 - Intro
00:41 - Advice for New Creators
07:08 - B2B Live Streaming
14:14 - Ben’s Creator Journey
22:01 - Playing the Long the Game
25:07 - Live Streaming Platforms Discussion
29:16 - TikTok Live Stream
32:00 - The Live Stream Stats/Boost
38:59 - B2B Live Streaming Part 2
42:09 - Ben’s Monetization Breakdown
52:11 - LinkedIn Short form video (Huge Hack)
1:00:01 - Free vs Paid Community
1:17:27 - Manager Discussion
1:19:15 - Tradeoff of Social Platforms
1:24:07 - Ben’s Content Strategy and Vision
...more
1h 35min
June 05, 2024 Alex Garcia on Taking on Harvard to Build a 9-Figure Media Empire
Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!
To watch this episode on YouTube: https://youtu.be/1Pw2ELkcEVU
Show Notes:
0:00 - Intro
00:35 - Brand Cheat Code
12:56 - Personal Brand/Creator Cheat Code
24:52 - The vision for Marketing Examined
28:01 - The playbook behind Marketing Examined
40:19 - The challenges facing Marketing Examined
51:25 - Biggest takeaways from the episode
Tools/Creators/Brands Mentioned in the Episode:
• Dupe: https://www.instagram.com/dupe_com/
• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/
• Mid-Day Squares: https://www.instagram.com/middaysquares/
• Represent: https://www.instagram.com/represent/
• Puresport: https://www.instagram.com/puresport/
• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured
• Marko: https://www.youtube.com/@MARKOOOOOOOOO
• JT Barnett: https://www.youtube.com/@jtbarnett.
• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured
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Follow Alex:
• Twitter/X: https://x.com/alexgarcia_atx
• Instagram: https://www.instagram.com/alexgarcia_atx/
• YouTube: https://www.youtube.com/@AlexGarciaBuilds
• Marketing Examined: https://www.marketingexamined.com
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
...more
58min
May 13, 2024Kallaway's Blueprint (Week 42): Content trends, creators are the new celebrities, platform slants, Ryan Reynolds, 4 quick creator mindset checks, hair regrowth
This is episode 042 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.

In this episode, Kallaway breaks down:
Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)
Platform Slants…you should think about your content differently
Content Trends…a series of one-liners summarizing content trends
4 quick creator mindset pulse checks
Kallaway’s Toybox…I regrew my thinning hair with these 4 steps

If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
...more
19min
May 06, 2024Kallaway's Blueprint (Week 41): Headscratching content experiments, the insane story of Wesley Wang, two creator mindset boosts, Kallaway's Toybox
This is episode 041 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.

In this episode, Kallaway breaks down:
Week 41 metrics and headscratching content experiments
The insane story of Wesley Wang, Darren Aronosfsky & doing what you love
Two quick creator mindset boosts
Kallaway’s Toybox - creator tools I’m playing with right now

If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
...more
22min
May 01, 2024 The HUGE opportunity for B2B creators (with TiffInTech)
Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and more
To watch the video version of the show: https://youtu.be/eECMHiD2Sb8
Tools/Creators Mentioned:
• Cleo Abram: https://www.youtube.com/@CleoAbram
Show Notes:
0:00 - Tiff’s Background Story
05:09 - Tiff’s Journey to Full-Time Creator
13:25 - Structuring Brand Deals
20:29 - Inside Look at B2B Brand Deals
23:31 - Breaking into the B2B Creator Space
28:23 - Taekoff Deep Dive
35:27 - Marketing and Growing Taekoff
43:33 - Tiff on Building her Team
50:40 - Content Strategy Deep Dive
58:27 - AI Tools Discussion
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Follow Tiffany:
• Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ
• Instagram: https://www.instagram.com/tiffintech/
• YouTube: https://www.youtube.com/@TiffInTech
• Taekoff: https://www.taekoff.com/
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
...more
1h 5min
April 28, 2024Kallaway's Blueprint (Week 40): 10 month strategy update, brand satellite accounts, when to hop on new platforms, 2 creator mindset hacks
This is episode 040 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.
Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.
How does Kallaway's Blueprint differ from normal podcast episodes?
Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworks
Blueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guest

In this episode, Kallaway breaks down:
Week 40 metrics and Month 10 strategy update
Satellite accounts: an emerging trend from brands on social
When to hop on new social media platforms?
2 mindset hacks for creators

Tools/Creators mentioned in this episode:
Oren John (@orenmeetsworld)
Maxim (@bymaximise)
JT Barnett (@jtbarnett)
If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.
-----------------------
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
...more
23min

FAQs about Blueprint:

How many episodes does Blueprint have?

The podcast currently has 13 episodes available.