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Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and more
To watch the video version of the show: https://youtu.be/PwgrHR51D8s
Tools/Creators Mentioned:
• MyMind (idea capture system) - https://bit.ly/kallawaymymind
• McKay Wrigley - https://twitter.com/mckaywrigley
• Thunder Keck - https://www.tiktok.com/@thunder_keck
Show Notes:
0:00 - Riley’s Background Story
05:47 - The value of being Content Creator
16:49 - Riley’s Workflow and Team
21:59 - Riley’s Content Strategy
28:30 - Monetization Discussion
41:35 - The Community-Product Model
46:31 - Launching a Community
53:19 - Rethinking “Community Building”
1:03:40 - Paid Communities
1:14:57 - Capturing Value as a Creator
1:20:56 - Mining Your Community for Content
1:25:10 - Alternative Monetization Channels
1:32:26 - Testing Content Formats
1:42:03 - Niching Down?
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Follow Riley:
• Tiktok: https://www.tiktok.com/@rileybrown.ai
• Instagram: https://www.instagram.com/realrileybrown/
• Twitter: https://twitter.com/rileybrown_ai
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
Kallaway sits down with Jordan Mix (Partner at Late Checkout) to power of paid communities, the future of content, advice for building a community, the LCA flywheel, Boring Marketing, a marketplace for #2 operators, Dowithin, and more
To watch the video version of the show: https://youtu.be/ak_1gHY9U2c
Show Notes:
0:00 - Jordan’s Background Story
06:53 - Late Checkout Breakdown
14:47 - Audience - Community - Product
28:00 - Skool and Paid Communities
35:12 - Paywalling Content
38:24 - Advice for Building a Community
43:58 - LCA and Community-Powered Products
51:42- Boring Marketing and Service as a Software
1:01:13 - Authenticity
1:04:04 - Dowithin
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Follow Jordan:
• Twitter: https://twitter.com/jrdnmix
• Dowithin (newsletter): https://dowithin.beehiiv.com
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
Kallaway sits down with Oren John ( @orenmeetsworld ) to explore becoming the Internet's Creative Director, why building an audience will change your life, creator monetization, building Valuable, Oren's content playbook, physical vs digital products, the future of commerce, the importance of names, and more
To watch the video version of this episode: https://youtu.be/9N8NM9_YNww
Show Notes:
0:00 - Oren’s Background Story
05:17 - Oren’s Content Strategy
10:35 - Depth vs Breadth Discussion
15:12 - Building an audience will change your life
19:00 - Monetizing your Audience
26:12 - Brand Building 101
32:02- Content-First Brands
37:11 - Physical vs Digital Products
42:21 - Edge of the Internet
47:44 - The future of commerce
53:51 - The importance of naming
1:00:10 - World building through content
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Follow Oren:
• Instagram: https://www.instagram.com/orenmeetsworld
• Tiktok: https://www.tiktok.com/@orenmeetsworld
• YouTube: https://www.youtube.com/@oremmeetsworld
• Twitter: https://twitter.com/orenmeetsworld
• Hyper (newsletter): https://hyperstudios.us
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game
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