Not long ago, working with the cannabis industry was treated with kid gloves, hushed tones and met with resistance as a viable place to do business. Now, as legalization steadily moves across the US and around the world, it’s turned into an industry ripe for growth and opportunity. We have quite the roundtable for this episode: Dave Albert from Retail Control Systems, BlueStar’s Duane Roebuck and returning guest James Korte, each with valuable and unique experience into how this industry works compared to traditional retailers, manufacturers or distributors. How does the perception of the industry differ from the reality? How has COVID-19 impacted them? What technology is taking off? What are the challenges for resellers looking to break in and how do we market to people that may not be as easily reached as other industries?