In this episode, Nathan sits down with Andrew to reveal the real secrets behind building massive YouTube success. From flipping early ideas into viral series to navigating the struggles of views, subs, and shifting audiences, they break down what it truly takes to grow on the platform.

In this episode, Nathan talks about how much money YouTube really pays for viral views. He breaks down the exact earnings from one of his YouTube Shorts with over 5.5 million views, revealing the surprising number that most creators don’t expect. Then, he compares it to a long-form video with a similar view count and shows why the payout difference is massive.

In this episode, Nathan dives into why some YouTube channels struggle to grow, and what you can do to turn things around. Using real examples from creators flipping PCs, cars, and more, Nathan breaks down the common pitfalls that hold channels back and the strategies that actually work to attract views and build an audience.

In this episode, Nathan breaks down the wild rise of Cody, better known as WhistlinDiesel, the creator pulling in 30 million monthly views and up to $300,000 a month with just 145 videos. From wrecking $100,000 trucks to creating raw, authentic content that fans can’t stop watching, Cody flipped the YouTube car niche on its head and built a viral empire by doing the opposite of everyone else.

In this episode, Nathan breaks down the incredible success of the Sidemen, the YouTube group behind over 20 million subscribers and some of the most viral videos on the internet. From charity matches to their own streaming service, the Sidemen have mastered the art of creating content that keeps millions of fans coming back.

Nathan dives into four key strategies that fueled their growth: leveraging the power of multiple creators, delivering unforgettable experiences, producing high-quality content that engages, and carving their own unique path in the YouTube space. Along the way, he shares actionable lessons you can apply to your own channel to grow, engage, and dominate on YouTube.

In this episode, Nathan breaks down the creative process behind some of his most insane and viral video ideas. From wild concepts to flawless execution, discover how he turns big ideas into epic content and learn tips you can use to level up your own creativity.

In this episode, Nathan dives into YouTube’s brand-new A/B testing feature and reveals how he’s using it across channels with over 10 million subscribers. From testing thumbnails and titles to combining both for maximum impact, Nathan breaks down how creators can leverage this tool to skyrocket watch time and click-through rates.

In this episode, Nathan breaks down how IShowSpeed went from zero to becoming one of the biggest streamers in the world, with millions of fans and record-breaking live streams. He dives into the four key lessons behind Speed’s success: why people watch him, what kind of “quality” actually matters, the power of authenticity, and how carving your own path can make you stand out in a crowded space.

In this episode, Nathan breaks down how Dude Perfect went from filming simple backyard trick shots to building a $100 million YouTube empire. He uncovers the “secret formula” behind their massive success, covering the four key strategies that fueled their rise: being first movers in trick shots, leveraging celebrities and events, creating impossible-to-ignore viral moments, and building unstoppable momentum over 15 years.

In this episode, Nathan talks about Mark Rober’s genius approach to YouTube. The strategy that helps him rack up over 500 million views every single month. From his obsession with quality and storytelling to the discipline behind making each upload an event, Nathan breaks down what creators can learn from Mark’s process. You’ll hear how patience, planning, and long-term consistency fuel Mark’s success, and why his methods prove that a single great idea, executed well, can outperform endless uploads. If you want to understand how one of YouTube’s smartest creators dominates the platform, this episode is packed with lessons you can apply to your own channel.