When Sony's board faced a fractured conglomerate—electronics, gaming, music, movies, and financial services all underperforming—they made a radical bet on content ownership and cross-silo creative collaboration. This episode unpacks the 2012 activist campaign by Third Point's Dan Loeb, the board's decision to spin off the struggling TV business, and the long-term strategy that turned Sony into a streaming-era power player. We look at how CEO Kenichiro Yoshida and the board rebuilt the company around the PlayStation, Sony Pictures, and Sony Music—creating a vertically integrated entertainment machine. Specific numbers: the 10.6 trillion yen revenue target, the 30% operating margin in gaming today, and how the board incentivised studio heads to share IP across divisions. A case study in conglomerate simplification and creative risk-taking.