Bob Cargill’s Marketing Show

Episode 119 - Put on a Show

Chris Brogan is on to something.

In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show.

Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already.

I concur with Chris completely.

With the emergence of #SocialMedia years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too.

Whether we’re talking about independent consultants and contractors or big and small companies, creating a variety of content on a regular basis and sharing it publicly is the way to go in the new year ahead.

Every business should be employing people who are capable of communicating compellingly in front of a camera, behind a microphone and in writing.

To stand out among the clutter and compete successfully against the competition, every brand should be putting on a show in 2021.

Episode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane

In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Diversity, Equity and Inclusion (DEI) in the workplace. 

About Karen McFarlane

Episode 117 - Being Inspired and Impressed by Debbie Bean

In this episode of my marketing show, I don’t talk about marketing at all.

Instead, I talk about overcoming challenges and coping with crises with a friend of mine from Franklin, the town in which I grew up, Debbie Bean.

Debbie, 66, has experienced more than her fair share of health issues, the most severe being the loss of her hands and feet due to a very serious case of streptococcemia she suffered in late 2006. She was so sick at the time that the doctors were telling her family to say goodbye to her because she was not going to make it.

Says Debbie now about that incident, “It changed my entire world. Instead of being so darned independent, I found myself dependent on everyone for everything. But every day thereafter, I’ve tried teaching myself how to do what I need done. I try to reinvent the wheel to make things work for me.”

Not only did Debbie survive that terrible scare, though, she also has beaten cancer and undergone a handful of other successful surgeries. And as if all that weren’t enough, both of Debbie’s parents’ lives were cut short tragically, her mother’s due to cancer and her father’s as a result of an auto accident.

Today, Debbie works as an administrative assistant, attends the Franklin United Methodist Church on Sundays and drives herself around town, enjoying life as a single mother of two daughters and a grandmother of four.

Her attitude is as positive and optimistic as anybody’s you’ll ever know, which makes you feel good all over just being around her. She says she can either laugh or cry, and she chooses to laugh. I say I’m sure you’ll love listening to our conversation as much as I loved having it. Get ready to be inspired and impressed by Debbie Bean.

Episode 115 - A Few Words about Marketing with Chris Russo

Bio: Chris Russo is a brand strategist, content creator, and partnership builder. As principal of Russo Strategic Partners, Chris specializes in helping brands elevate their online presence through engaging content, unique virtual events, and strategic partnerships. You can find Chris on LinkedIn or on his website: russostrategicpartners.com.

Episode 114 - A Few Words about Marketing with Amanda Baier

About Amanda Baier

Amanda Baier on LinkedIn:

Vecna Robotics (Vecnarobotics.com) on LinkedIn: https://www.linkedin.com/company/11250876/admin/

Episode 113 - A Few Words with Robert Lee and Matt Haas 

In this episode, I talk to Robert Lee, videographer, and Matt Haas, YouTube expert, about their weekly livestreaming show, #VerboseWednesdays. We also address a number of topics and issues related to marketing, social media and much more. 

About Robert Lee 

Prior to founding ShaLaLaLa, I've spent over 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. My marketing background and creativity offers me a unique perspective and approach to shoots where I had produced a music documentary that has aired on several public access channels across Massachusetts and our company won Online video awards with NEDMA.

About Matt Haas

Matt Haas is a self-proclaimed geek and a YouTube expert that can show you know to grow an audience. Matt created the "Be Awesome on YouTube" course where 32 lesions are 100% free at AllThingsYouTube.com. This course was created because Matt knows it's possible to reach a worldwide audience with consumer-level gear, passion, and great on-camera presence. Most importantly, you don't need anyone's permission! Matt streams weekly at 7pm Eastern where he shares his knowledge and answers YouTube questions from the audience.

Episode 112 - Activate Your Audience 

When you put on a special event, encourage everybody involved to talk about it on #SocialMedia, especially the members of your audience.

Ask them to share content about your event before, during and after it, amplifying the reach of whatever you have to say or do to an exponentially larger number of people. It’s good for you.

Not only are you getting implied endorsements from a legion of fans, you’re getting in front of spectators, viewers and listeners who might otherwise have never discovered you. It’s good for them, too.

Yes, according to an article I read recently on the American Marketing Association’s website (“Consumers Enjoy Events More When Commenting on Them” by Gabriela N. Tonietto and Alixandra Barasch, September 23, 2020 https://www.ama.org/2020/09/23/consumers-enjoy-events-more-when-commenting-on-them/), creating content about an experience unfolding in front of them actually increases audience engagement and enjoyment. It’s a win-win.

So don’t tell your audience to put down their phones. Rally them to use their phones, laptops and electronic devices to promote your event to their own respective circles.

Activate your audience to spread the word on your behalf on social media. 

Episode 111 - A Few Words with Caroline Cooke

In this episode, I talk to Inbound Consultant and Comic, Caroline Cooke, about her experiences in marketing, social media, comedy and more. 

About Caroline Cooke (from her LinkedIn profile)...

I'm a strategic consultant and standup comic helping HubSpot customers to Grow Better. As a storyteller, I craft creative messaging to empathetically connect with audiences through copy that's as compelling as it is clever. Professional Meets Playful. 

Episode 110 - Try a Limited-Time Collab

Look what McDonald's is doing with the ridiculously awesome hip hop artist, Travis Scott.

He’s sold millions of records. They’ve sold billions of burgers.

Now they’ve come up with a win-win collaboration.

They’ve gotten together to sell The Travis Scott Meal.

Because it’s available for a limited time only, there’s a sense of urgency to take advantage of this offer.

Joining forces like this also increase the likelihood that a much larger audience will take an interest.

A quarter pounder with bacon and cheese, fries and a Sprite, all with Travis Scott’s name on it?

What’s not to like?

Naming the meal after Travis makes it a more meaningful purchase, too. It’s associated with his brand. It’s not just a delicious bite to eat. It’s a great collector’s item.

You don’t have to sell burgers to try a limited-time collab like this this. Who can you get together with to increase your popularity and sales? #Marketing #Advertising #Branding #McDonalds #TravisScott