Bob Cargill’s Marketing Show

Episode 109 - A Few Words with Jessie Coan

In this episode, I talk to Jessie Coan Marketing's Jessie Coan  about marketing, social media, how business has changed during this pandemic and a whole lot more. Listen. Watch. Enjoy.  

About Jessie Coan (from her LinkedIn profile)...

I am a strategic marketer who turns strategy into action. Nothing frustrates me more than having someone build a killer strategy and then you have no idea how to execute on it. That's the opposite of what I do. When people describe me, they say over and over "Jessie gets things done. She's a problem solver, no fear, figure it out marketer." My marketing super power is I turn problems (IE not enough content, campaigns that aren't working, challenges with personalities on teams, failing go-to-market plans) into successes.

Episode 108 - The Domino's Homemade Film Festival

Free pizza for a year. Sounds good to me. What about you?

Free pizza for a year. That’s the grand prize in the Domino’s Homemade Film Festival contest.

To enter, all you need to do is submit a video of 60 seconds or less by August 21 at 3 PM ET at https://www.dominosfilmfest.com/

Between September 7-11, people can vote for their favorite homemade films about Domino's, and on September 18, the winners will be announced with $1,560 in Domino’s gift cards going to the grand prize winner, $500 in gift cards to the second place winner and $200 in gift cards to the third place winner.

What a great idea! What a great contest!

It's a win-win campaign if ever there was one.

Domino’s is getting its fans to create their own User-Generated-Content (UGC) on behalf of the brand. And its audience is getting a chance to win free pizza.

I also applaud Domino’s for launching this contest during the pandemic. People have a little more time on their hands lately and are more inclined to enter such a contest as well as order pizza instead of going out to dinner or cooking themselves. Brands, businesses, marketers and advertisers can learn a lot from this ridiculously awesome case study.

How can YOU do something similar to help promote your own products and services? #Marketing #Branding #Dominos

Episode 107 - A Few Words with Sally Hild 

In this episode, I talk to Sally Hild, Nonprofit Director of The Wayside Inn Foundation, about the legendary Longfellow's Wayside Inn in Sudbury, Massachusetts, and what she and her colleagues have been doing to pivot during the coronavirus pandemic. 

About Sally Hild

Episode 106 - A Few Words with Kathy McConnell

In this episode, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy talks about how when she was about 10 years old, she "really started to fall in love with marketing because I opened up a lemonade stand." Don't miss the rest of the story!

About Kathy McConnell (from her LinkedIn profile)

Kathy is the epitome of optimist. She believes that we are all in bloom, forever growing ourselves, and our interests. As a marketing consultant, Kathy teaches small businesses the "how to" in marketing. From social media to email to website optimization, she takes her 25 years of corporate marketing knowledge and applies it to real life. With her exclusive brand workbook, developed for and with clients, and honest conversation, Kathy steers you in a direction you are comfortable with. Clients appreciate her upfront and no BS approach to teaching.

Episode 105 - A Few Words with Sharon Grimm

In this episode, I talk to relationship marketing professional, Sharon Grimm, about everything from SendOutCards to marketing during the pandemic, social media to just plain having fun and being positive. 

About Sharon Grimm (in Her Own Words)

I am an Executive Relationship Marketer with SendOutCards! The system builds relationship by sending greeting cards and gifts of appreciation. Via our App or online website you are able to create REAL personalized cards that we print, stuff and mail for you. For a fraction of your marketing budget, you can be building better relationships which ultimately allows you to GAIN and RETAIN Clients!

Episode 104 - A Few Words with Julia Khazan

In this episode, I talk to innovative marketing professional, Julia Khazan, about marketing during these difficult days, customer-centricity, marketing, social media, job-seeking and more. 

About Julia Khazan (from her LinkedIn profile)...

A marketing professional who has experience as a business development manager who works the sales enablement process and smarketing very well. I am able to turns leads into satisfied customers within days with both marketing and sales methodologies. My sales ration is 50% on average and am able to attract customers beyond the target market.

Episode 103 - Black Lives Matter

Black lives matter. Saying so matters, too.

To think that in the year 2020 this country still has a problem with racism. That is not just sad, that is shameful.

As Nike has said so well in its timely, new ad, “Don’t pretend there’s not a problem in America.”

Whoever we are, whatever we do, wherever we live, we all have a responsibility to speak out and stand up against racism, bigotry, discrimination and injustice.

In both our personal and professional lives, we can’t be silent when such a big problem exists.

As brands, businesses, people and professionals, we all have a duty to stand together as one in the face of something so wrong and work hard to ensure that everybody in this country has equal opportunity to enjoy life, liberty and the pursuit of happiness. #BlackLivesMatter

Episode 102 - A Few Words with Elizabeth Schaul

In this episode, I talk to marketing strategist and women's empowerment leader, Elizabeth Schaul, about marketing, social media, leadership and much more. 

About Elizabeth Schaul (from Her LinkedIn Profile)

Energetic and experienced Marketing Manager and initiative leader with proven success managing people and projects in every facet of marketing. Launched and managed multiple websites; produced and facilitated content; elevated corporate social media strategy and accounts; implemented corporate email strategies and programs; initiated and organized events; drove public relations and marketing communications, developed and streamlined budget; impacted SEO and relevant keywords; harnessed CRM capabilities; produced and distributed email automations; improved analytics and applied insights from data; enriched branding; managed vendors and cross-functional teams, and more.

Episode 101 - A Few Words with Brad McCormick

In this episode, I talk to digital marketing consultant, Brad McCormick, about marketing and sales during this pandemic, entrepreneurism, innovation, creativity and his role as Vice President of Social Media on the board of directors of the American Marketing Association Boston.

About Brad McCormick (from His LinkedIn Profile)