Bob Tasca is the Vice President of the Tasca Automotive Group and CEO of Tasca Racing. He is one of the most recognized and sought-after names within the retail automotive industry. His dealer group operates in 5 states.

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What Ted Ings and Bob Tasca discuss in this episode:

• Bob shares about the mental state required to race cars.
• Racing is the ultimate accountability machine. Whatever mistake is made, the car is going to find it in three seconds or less. The performance review is watched by 2 million people.
• Bob looks at what they do on the racetrack and brings it back to the dealership.
• What is the true definition of success? In racing, it's simple: the scoreboard has no friends.
• Bringing those philosophies back to the dealership, it becomes easy to understand what accountability mechanisms need to be in place in order to operate successfully.
• Bob clearly defines winning or losing, who are the top performers and bottom performers. He has created a very competitive environment in which personnel can compete to win each month.
• Ted asks about what Bob is processing in his mind as the race occurs. Bob shares that he's not thinking about anything other than winning. That is the mental state required to be successful. That is a mindset that is burned into you in racing. We're not there to get a sunburn, we're there to get a win. That is the same mentality that is leveraged back at the dealership.
• Bob's family has a saying, "Win on Sunday, Sell on Monday!"
• People want to relate with winners and brands that are successful.
• This mental state led Bob's team to become ranked 3rd in the world.
• "We measure our margin of victory in racing within thousandths of a second.
• Bob shares his views about electrification and how it will affect the retail automobile industry.
• Bob explains why he will never drive a fuel-powered engine as his daily driver ever again.
• The smart people out there are going to have to reinvent many aspects of the business to make way for electrification. The good news is that it's not going to happen overnight. It will be an evolution, but it's important to pay attention to it and do something about it!
• Listen to the full episode for even more insights from Bob Tasca.

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Thanks, Bob Tasca

If you enjoyed this episode featuring Bob Tasca, be sure to click the link below to say thanks!

1. Click here to thank Bob Tasca on LinkedIn

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