Bobby Burton of On Texas Football joins the show from our set on Music Row in downtown Nashville to talk all things Longhorn football. Bobby helped found Rivals, 247Sports & On3 before creating On Texas Football -- the No. 1 Texas YouTube channel in the world.

Bobby’s background (0:30), how much luck is involved in business success? (6:00), future of college football? (9:30), early days of recruiting coverage (13:15), future of college football media (16:00), how important is recruiting in 2025? (19:00), how much does Texas pay for its roster? (23:15), the SEC had “NIL” before NIL (29:00), how good is Arch Manning? (33:00), odds that Steve Sarkisian wins national championship at Texas? (36:20), could Sark leave for the NFL? (42:45), Oklahoma rivalry (45:00), Texas joining the SEC (49:30), why does Texas A&M always go 8-4? (52:15), best Texas player of all time? (55:00), attending Vince Young Rose Bowl game (57:00), betting Georgia for recruits (1:00:00)

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