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BOKU (FORTUMO). Mattias Liivak – enterprise marketing and getting world-level customers
In the first grit. podcast live, we discussed marketing with Mattias Liivak – the previous Head of Marketing & PR at Fortumo, one of the most successful startups in Estonia.
• the strategies of account-based marketing;
• getting customers like Google, Amazon, and Spotify;
• announcing an acquisition;
• the lean way of launching new products;
• and many more.
In 2020, Fortumo was acquired by Boku, and today, Liivak serves as VP of Growth Enablement in Boku.
Enjoy the episode! ♡
Mentioned tools:
• UpWork
• Mention.com
• Overloop
• Reforge framework – Part 4: Get Out of the ARPU-CAC Danger Zone with Channel Model Fit
• Farnam Street blog – blank sheet method
grit. live was a part of the Aparaadio podcast festival. The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.
View all episodes
By Marelle Ellen ja Andreas UntIn the first grit. podcast live, we discussed marketing with Mattias Liivak – the previous Head of Marketing & PR at Fortumo, one of the most successful startups in Estonia.
• the strategies of account-based marketing;
• getting customers like Google, Amazon, and Spotify;
• announcing an acquisition;
• the lean way of launching new products;
• and many more.
In 2020, Fortumo was acquired by Boku, and today, Liivak serves as VP of Growth Enablement in Boku.
Enjoy the episode! ♡
Mentioned tools:
• UpWork
• Mention.com
• Overloop
• Reforge framework – Part 4: Get Out of the ARPU-CAC Danger Zone with Channel Model Fit
• Farnam Street blog – blank sheet method
grit. live was a part of the Aparaadio podcast festival. The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.
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