In this episode, host Kristina Italic interviews Anne Perry, an entrepreneur and innovator who specializes in designing "side doors" to open up opportunities and solve problems in creative ways. They discuss Anne's journey over the past decade building businesses, designing accessible and affordable housing solutions, and her newest venture creating an accessible boutique housing development.
- Anne's founding of Business Heroines, an online magazine featuring women entrepreneurs (00:08:10)
- Her subsequent founding of Else Society, an online community focused on alternative business models and financial freedom (00:14:59)
- Anne selling one business to start another in real estate (00:26:44), and in turn selling that to enter real estate investing
- Designing an "expandable, collapsible house" with flexible spaces that can serve as extra income potential or change with the owners' lifestyle needs (00:34:00)
- Anne's friendship with disability rights advocate Ali, leading them to start Dwellable, an accessible modern housing development venture (00:44:10)
- Serial entrepreneur - Founder, Business Heroine and Else Society
- Real estate investor and developer
What I love about Anne Perry is her creative mind and the way she approaches life and business could never be called “conventional.”
When we met, she was running an online magazine called “Business Heroine” for the entrepreneur who says she will, and does. She later rebranded that into a membership community, called Else Society, for people looking for out-of-the-box ways to design their lives around what matters most to them. She then followed her own passion in real estate and, rather than following the standard route, she designed, built, and sold two custom homes. She’s now taking on the next venture of building a boutique development of modern single-family homes that are designed to be fully accessible.
She has a knack for turning people’s seeds of ideas into million-dollar business plans and finding alternative routes into opportunities when they otherwise seem locked down. She calls this the “side door” concept and I can’t wait to dive in more and talk about it!
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CHECK OUT ANNE'S SHOUT OUTS:
1: Kristina Italic IG or website: www.kristinaitalic.com
2: Kai Andrews, Founder Land Hacker.
Website: www.Kaiandrew.com
3: Tracy Harward, Creator of Ishtara
Website: www.ishtarabody.com