This week, Evelio Mattos and Brodie Vander Dussen dive into the Pack of the Week, analyzing a viral packaging post that’s got designers talking. From bold minimalism to the Gen Z aesthetic, they explore how color, shape, and tactile elements are reshaping packaging trends.

Is beige dead? Are bright, playful, fidget-like designs the future of beauty and personal care packaging? And what happens when every brand starts "disrupting"?

Tune in for fresh insights on what's working in packaging today, what Gen Z really wants, and why standing out on the shelf is trickier than ever.

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