WSJ Tech News Briefing

Bold Names: Why Elon Musk’s Battery Guy Is Betting Big on Recycling


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JB Straubel was Elon Musk’s battery guy. Now he’s trying to turn what some see as trash into power for the electric vehicle revolution. Straubel was there at the earliest days of Tesla, and in his 15 years with the electric vehicle company, he played an integral role: he developed the battery pack used in the first Tesla vehicle, was the company’s Chief Technology Officer, and now sits on the board of directors. But his day job is running the battery-recycling startup Redwood Materials, and he envisions a future where recycled batteries power our cars, cell phones and power tools. So could companies like his one day replace the oil giants who fueled the last century? Why does he think humans have room to work harder? And can the Tesla board manage Musk as he takes on a growing role in U.S. politics, including advising the Trump administration? Straubel speaks to WSJ’s Tim Higgins and Christopher Mims in episode three of our interview series Bold Names.


Check Out Past Episodes

Bold Names: Why This Tesla Pioneer Says the Cheap EV Market 'Sucks' 

Bold Names: Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’ 


Further Reading

The Boom in Battery Metals for EVs Is Turning to Bust 

Cost-Cutting Lessons From Musk World for DOGE 

The Withering Dream of a Cheap American Electric Car 

What Americans Get Wrong About Electric Cars 

One of the Brains Behind Tesla May Have a New Way to Make Electric Cars Cheaper 


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