It’s Friday, which means it’s time for Pack of the Week on the Packaging Today Show. Today we crack open the wildly illustrative, brand-extending, and licensing-heavy coffee packaging from Bones Coffee Company.

From Star Wars to SpongeBob to mint-chocolate aliens, these packs are more than just loud—they're a masterclass in storytelling and shelf disruption. But is all this surface-level charm hiding some missed opportunities in material choices and sustainable decisions?

🎯 In this episode:

• How Bones Coffee uses licensing to dominate visual real estate

• The structural choices that make this pouch pop (or fall flat)

• Why overprinting and gloss vs matte finishing matter more than you think

• Whether the design aligns with the product—and who the real buyer is

We’re breaking down the full Bones experience: construction, print quality, storytelling, finish, and what other brands can learn (or leave behind).