In this bonus add-on to episode 477 of Relentless Health Value, host Stacey Richter revisits a decade-old conversation with trust expert Charles Green, founder of Trusted Advisor Associates. Green discusses the intricacies of building and maintaining trust in healthcare, emphasizing four key trust principles: client focus, collaboration, long-term relationships, and transparency.

The discussion highlights the challenges within the healthcare industry, compounded by conflicts of interest and transactional dynamics. Green underscores the importance of individual actions and leadership in fostering trust, advocating for empathetic listening and genuine curiosity about others as foundational behaviors.

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01:45 Four trust principles that can help you earn your clients trust and come off as more trustworthy from first impressions onward.

04:31 Charles’s words of wisdom for rebuilding lost trust.

05:46 Where does trusted leadership start?

06:38 Why trust in leadership is about embodying trust in actions, not words.

07:26 Why does personality have an outsized impact in leadership and trust?

08:21 “If we want to improve our trust, we just simply need to work on ourselves.”

08:56 Why listening with a sense of curiosity and respect drives reciprocal behavior and improves trust.

09:14 What is the best technique to immediately improve your trust relationship?