Ella Mills is the founder of UK wellness brand Deliciously Ella - focused on plant-based food and improving health, which marks its ten year anniversary this year. In this episode Ella discusses how her business started as a health blog, and snowballed into a lucrative and varied business.

Listen to the full episode of How to be a CEO here.

In the full episode Ella talks about:

• Marking its ten year anniversary (1.19)
• How Deliciously Ella started as a blog (2.48)
• How Ella used plant-based food to recover from her illnesses (5.41)
• Managing to stick to a plant-based diet (8.12)
• Building a brand before building a business (10.04)
• What it's like running such a varied business (10.46)
• Ella's decision to buy out her investors (11.42)
• How Ella's been successful...despite doing some things backwards (15.32)
• Is the brand to blame for the growth in plant-based food? (16.04)
• Will there be exponential growth in the plant-based food market? (18.51)
• Might Deliciously Ella brand out into fake meat products? (21.27)
• What's next for the business? (23.01)
• Ella's hopes and wishes for 2022 (24.17)

You can check out some of Deliciously Ella on Instagram.

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