How do you sell an idea that’s so innovative, a lot of people don’t understand it?

This is a bonus episode for our brand new business podcast "An Invitation to Meet…”, this week we're letting you hear our interview with Holly Tucker MBE, who founded the Not on the High Street marketplace 16 years ago. 

You can hear the full episode with Holly here: https://pod.fo/e/108b77

Now running the Holly & Co small business advice company, she tells us how she used the power of story-telling to drum up finance and persuade the public to use her site when “people still didn’t like putting their credit card details into a shopping portal". We also talk to Holly about why women leading businesses is so important.

Holly will be appearing at the Evening Standard’s SME EXPO event at Olympia London. You can get more details, and free tickets, here.

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