This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business 'My Little Coco' just as the Covid-19 pandemic swept the world.

We talk to Rochelle about:

• Why entering business was harder than breaking into showbiz
• The learning curve she faced, including an early challenge by Chanel over the word "Coco"
• Why she partnered with Boots to get her products on their shelves

This is a cut down episode of Rochelle's How to be a CEO interview: click here to listen to the full thing https://podfollow.com/how-to-be-a-ceo

For more business news, interviews and analysis go to standard.co.uk/business

This podcast was recorded at the Treehouse London Hotel.

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