Today we investigate why travelers care so much about reviews of your hotel before they book, and while addressing the importance why hoteliers must care. Experts from Zingle, Volara, Swire Hotels, and Knowland give their take on guest reviews, the keys to creating positive reviews, and the impact that the guest stories told online have on their revenue potential.

We speak with:

o Patricia Shea, VP of Sales, Knowland

o Dave Berger, Co-Founder and CEO, Volara

o Ford Blakely, Founder and CEO, Zingle

o Mihai Bote, formerly the Director of Technology, Swire Hotels